Growth Marketing Coordinator

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Growth Marketing Coordinator

REPORTS TO: Digital Marketing Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

The Growth Marketing Coordinator will be responsible for supporting the day-to-day execution and optimization of our Paid Social channels, with opportunities to expand channel expertise, to help scale our overall marketing program. This person will partner with internal and external teams to ensure that each marketing channel aligns with current business and marketing needs. This role will involve cross-functional communication between Marketing, Brand, Creative, Tech, and Merchandising teams.

SCOPE OF RESPONSIBILITIES

• Support the Digital Marketing team’s strategy, vision, and roadmap to generate high quality conversions via Paid Social channels
• Manage day-to-day campaign operations of Paid Social marketing channels
• Execute campaign and creative builds in-platform and align bidding and budget optimizations
• Collaborate with creative partners on ad creative assets and ideation
• Own ad creative request submissions
• Keep internal stakeholders and vendors informed on project status and details
• Implement testing initiatives in key areas such as creatives, ad copy, landing pages, audiences, and placements
• Regularly analyze campaign performance, summarize learnings, and present actionable insights to cross-functional teams
• Research and stay informed on the competitive landscape and emerging industry trends
• Partner with teams across the business to support new initiatives and build ideas for our own optimizations

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 2-3 years of experience in growth marketing with a focus on key paid channels (e.g. Meta, Pinterest, Tiktok, Google)
• Direct Paid Social hands-on campaign management experience required, including the ability to optimize bids, budgets, targeting, and creatives based on performance data and deep understanding of campaign metrics
• Foundational understanding of conversion tracking and pixel management
• Strong analytical skills with the ability to perform data analysis to surface actionable insights
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Hard working and eager to willing to roll sleeves up - no job is too big or too small
• Thrive in a dynamic, fast-paced, fluid environment
• Comfortable with ambiguity and take initiative to complete projects
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills

NICE TO HAVES:

• Start-up experience
• Agency experience
• Interest in bridal and fashion

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey