Growth Marketing Senior Specialist, SEM

1 Month ago • 2-5 Years • Marketing

Job Summary

Job Description

Thumbtack seeks a Growth Marketing Senior Specialist, SEM to execute and improve its paid search strategy. Responsibilities include managing and optimizing SEM programs across Google and Microsoft, developing experimentation roadmaps, partnering with cross-functional teams (data science, analytics, engineering) to build automation and scalable tools, and owning performance metric tracking and attribution. The ideal candidate has 2-5 years of experience in paid digital advertising with proven success in scaling ad programs. Strong data analytics skills and experience with various SEM tools and technologies are essential. The role involves identifying new customer and pro growth opportunities and collaborating to build effective full-funnel marketing programs for a branded home management service destination.
Must have:
  • 2-5 years paid digital advertising experience
  • 2+ years hands-on keyword SEM management
  • Proven track record of improving and scaling ad programs
  • Strong data analytics skills
  • Experience with SEM campaign optimization and automation
Good to have:
  • Mobile app acquisition experience
  • SEO experience
  • TROAS + LTV bidding experience
  • Experience with other digital marketing channels
  • High-growth tech company experience
Perks:
  • Virtual-first working model
  • 20 company holidays
  • Week-long year-end shutdown
  • WiFi reimbursements
  • Cell phone reimbursements (North America)
  • Employee Assistance Program

Job Details

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

  • Available nationwide in every U.S. county
  • Over 85 million projects started on Thumbtack
  • More than 11 million 5-star reviews and counting
  • Pros earn billions on our platform
  • 1000+ employees 
  • $3.2 billion valuation (June, 2021) 

About the Growth Marketing Team

We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing, SEM Specialist will support Thumbtack’s efforts to capture customer demand for local services, while working with Analytics to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.

Responsibilities

  • Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
  • Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
  • Develop experimentation roadmap for ad copy, keywords, bidding and more
  • Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
  • Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementality, lift, etc.) using a combination of in-house and third-party data

What you'll need 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 2-5 years experience in paid digital advertising, at least 2 years hands on keywboard SEM management with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
  • Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
  • Ability to manage relationships with a large portfolio of ad vendors and partners
  • Ability to define and execute on a 6-12 month roadmap with aggressive milestones
  • Strong data analytics skills (pivot tables, vlookups, basic modeling)

Bonus points if you have 

  • Experience with mobile app acquisition (Google Universal App campaigns, Apple Search Ads)
  • Experience with Search Engine Optimization (SEO)
  • Experience with TROAS + LTV bidding
  • Experience with other digital marketing channels
  • Experience in a high growth tech company and/or two-sided marketplace app/company
  • Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model here

#LI-Remote

Benefits & Perks
  • Virtual-first working model coupled with in-person events
  • 20 company-wide holidays including a week-long end-of-year company shutdown
  • Library (optional use collaboration & connection hub) in San Francisco
  • WiFi reimbursements 
  • Cell phone reimbursements (North America) 
  • Employee Assistance Program for mental health and well-being 

Learn More About Us

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. 

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .

Similar Jobs

GAMURS Group - Dot Esports: Freelance World of Warcraft News Writer

GAMURS Group

(Remote)
3 Months ago
Aristocrat Gaming - Senior Vice President, Head of Regulated Marketing

Aristocrat Gaming

Las Vegas, Nevada, United States (Hybrid)
1 Month ago
Beghou Consulting - Lead Digital Marketing Analyst

Beghou Consulting

Pune, Maharashtra, India (On-Site)
5 Months ago
Everyday Health Group - Jr. SEO Analyst

Everyday Health Group

Mumbai, Maharashtra, India (Remote)
2 Months ago
Sportskeeda - GTA Writer

Sportskeeda

India (Remote)
1 Month ago
Tencent - Technical Lead, Game Marketing Technology - SaaS Platform

Tencent

Palo Alto, California, United States (On-Site)
5 Months ago
Tencent - Tech Lead - Marketing Technology

Tencent

London, England, United Kingdom (On-Site)
2 Months ago
Garena - Senior Esports Marketing

Garena

Hanoi, Hanoi, Vietnam (On-Site)
2 Months ago
Garena - Associate/Senior Associate, Marketing

Garena

Singapore (On-Site)
5 Months ago
Assystems - Superviseur de travaux H/F

Assystems

Romans-sur-Isère, Auvergne-Rhône-Alpes, France (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Sportskeeda - IndyCar Writer

Sportskeeda

India (Remote)
4 Months ago
Game District - Performance Marketing Executive

Game District

Punjab, Pakistan (On-Site)
1 Month ago
Quizizz - Product Analyst

Quizizz

Bengaluru, Karnataka, India (On-Site)
9 Months ago
WebMD - Deputy Director

WebMD

Atlanta, Georgia, United States (On-Site)
5 Months ago
Canva - Taxonomist

Canva

Sydney, New South Wales, Australia (Remote)
2 Months ago
Beghou Consulting - Lead Digital Marketing Analyst

Beghou Consulting

Pune, Maharashtra, India (On-Site)
5 Months ago
Sportskeeda - SEO Analyst - Esports

Sportskeeda

India (Remote)
1 Month ago
Canva - B2B SEO Lead

Canva

San Francisco, California, United States (Remote)
1 Month ago
Eleven Labs - Mobile Growth Marketer

Eleven Labs

United Kingdom (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Ontario, Canada

Ubisoft - Animation Technical Director

Ubisoft

Montreal, Quebec, Canada (On-Site)
1 Month ago
Fortis Games - Sr. QA Engineer

Fortis Games

Canada (On-Site)
2 Months ago
Netflix - Animator

Netflix

Vancouver, British Columbia, Canada (Hybrid)
1 Month ago
Umanaia - Responsable technique / Technical Lead

Umanaia

Montreal, Quebec, Canada (On-Site)
9 Months ago
IGG - Junior Game Designer

IGG

Vancouver, British Columbia, Canada (On-Site)
1 Month ago
Luma Pictures - Senior Asset Artist

Luma Pictures

Vancouver, British Columbia, Canada (Remote)
1 Month ago
NVIDIA - Senior Networking Architect

NVIDIA

Canada (On-Site)
2 Months ago
Kabam - Lead Data Engineer

Kabam

Vancouver, British Columbia, Canada (Hybrid)
3 Months ago
Digital Extremes - Senior Data Engineer

Digital Extremes

Ontario, Canada (Remote)
1 Month ago
Inworld AI - AI Trainer (Contractor) - Writing & Gaming

Inworld AI

Vancouver, British Columbia, Canada (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - Senior Account Manager

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Month ago
Razer - Marketing Manager

Razer

Tokyo, Japan (On-Site)
5 Months ago
ByteDance - Seller & Creator Operation Manager - Global Payment

ByteDance

Singapore (On-Site)
3 Months ago
Niantic - Product Marketing Manager, Fan Engagement

Niantic

Tokyo, Japan (Hybrid)
9 Months ago
PLAYSTUDIOS - Creative Marketing Lead - Tetris

PLAYSTUDIOS

Tel Aviv District, Israel (On-Site)
1 Month ago
SLAY - Senior Marketing Data Engineer (SKAN Attribution, LTV forecasting)

SLAY

Berlin, Berlin, Germany (On-Site)
4 Weeks ago
Netflix - Senior Researcher - Consumer Insights, Films

Netflix

Los Angeles, California, United States (On-Site)
5 Months ago
ByteDance - Content Marketing Manager - CapCut

ByteDance

Los Angeles, California, United States (On-Site)
5 Months ago
Netflix - Senior Manager, Marketing Planning - Japan

Netflix

Tokyo, Japan (On-Site)
5 Months ago
Assystems - Projeteur Electricité et Ingénieur Contrôle Commande Nucléaire H/F

Assystems

Avignon, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded