Head of Acquisition

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

Who we are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi!

The Head of Acquisition is responsible for driving customer growth by managing strategies and channels that attract new users to the business.

Your EDGE assignment/You will:

• Paid Acquisition Strategy
• Oversee planning, execution, and optimization of paid media campaigns (Google Ads, Meta, TikTok, ASA, etc.).
• Ensure efficient spend allocation aligned with business goals (CAC, ROI, LTV).

• App Store Optimization (ASO)
• Improve app visibility and install conversion rates across iOS and Android platforms.
• Collaborate with content and product teams on creative, keyword, and metadata improvements.

• Social Acquisition & Influencer Marketing
• Lead acquisition efforts across social media platforms, both paid and organic.
• Guide influencer marketing strategy to complement user acquisition and brand reach.

• Performance Analysis & Reporting
• Monitor KPIs like CAC, ROI, install rates, and retention metrics.
• Provide regular reporting and insights to senior leadership and key stakeholders.

• Team Leadership & Development
• Manage and mentor a cross-functional acquisition team (PPC, ASO, social, influencer).
• Foster a performance-driven culture with ongoing training and best practices.

Are you the one?

• Experience
• 3+ years in performance marketing or user acquisition, preferably in a digital-first or app-based business.
• Proven track record of scaling user acquisition channels with measurable results.

• Technical Knowledge
• Strong command of Google Ads, Meta Ads Manager, TikTok Ads, and ASA.
• Proficiency in mobile attribution tools (e.g., Adjust, Appsflyer) and analytics platforms (Google Analytics, BI tools).
• Familiarity with A/B testing frameworks, creative optimization, and funnel analysis.

• Leadership Skills
• Experience managing cross-channel teams or agencies.
• Strong communication and stakeholder alignment abilities.

• Strategic Mindset
• Analytical, data-driven decision-making.
• Ability to align acquisition goals with overall business and product strategy.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Hiring Manager Interview (1 hour)
• Head of Department Interview (30 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.