Head of Brand Marketing

• Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community. 

• Define marketing goals, KPI’s and activation with SEGA publishing teamsMarketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc. 

• Support the SEGA Publishing teams in activating against the Go To Market Plan for all products with high quality branded assets and content 

• Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement. 

• Participate in defining the long-term product and IP growth roadmap across all platforms. 

• Line manage existing community managers and help define the future growth of the team. 

• Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products and transmedia/IP strategy 

• Research and understand genre, market, competitors, and areas of opportunity to inform future products. 

• Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback. 

• Work across SEGA teams to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand. 

• Work with SMT and publishing teams to deliver required materials to support SEGA development and publishing checkpoints. 

• Deliver relevant and timely marketing updates as part of weekly studio calls, monthly pillar meetings, business planning in-lines, and senior leadership presentations. 

• Support the publishing teams in the management of Two Point marketing budgets 

• Build and maintain a positive relationship with all relevant parts of the SEGA organization. 

• Explore new opportunities to diversify and generate additional revenue, e.g., partnerships, licensing, etc. 

• Demonstrable experience of owning and managing brand and/or product  marketing campaigns from cradle to grave. 

• Well-versed in video games, digital games retail space, and the latest trends. 

• Strategic thinker combined with excellent communication and stakeholder management skills. 

• Demonstrable line management experience. 

• Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms. 

• Bring credibility through experience, attitude, and demeanour. 

• Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills. 

• Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded. 

• Passion for entertainment & video games 

As an employer, we aim to create a diverse and inclusive environment that actively encourages the development and advancement of underrepresented groups, whilst promoting diversity of thought and experience. We want our employees to feel happy, accepted, and valued within the workplace, encouraging our employees to bring their true selves to work. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, or socioeconomic background