Head of Emerging Business, NYT Advertising

2 Months ago • 12 Years + • $260,000 PA - $300,000 PA
Marketing

Job Description

We are looking for an experienced leader to oversee our Emerging Business team, where you will report to the Head of Ad Sales. This is a new team within NYT Advertising, and you will build and manage a team of sellers focused on mid-market opportunities. This responsibility includes working both externally with clients and agency partners and internally with cross-functional teams to sell our advertising offerings. This is a hybrid position where you will work out of our NYC headquarters 3 days per week.
Good To Have:
  • Experience selling AdTech (Programmatic)
  • Experience in the broader SaaS environment
Must Have:
  • Develop sales strategy targeting the growth/mid-market segment
  • Manage a high-velocity sales process
  • Hire and develop a high-performing team of sellers
  • Guide headcount decisions and optimize resource allocation
  • Grow mid-market book of business with a significant focus on new customer acquisitions
  • Advocate for and support development of a product roadmap that maximizes mid-market opportunity
  • Collaborate with Planning, Operations, Product, Marketing, and Strategy teams
  • Manage funnel health and forecasting
  • Monitor trends affecting the growth category and strategize how to navigate them
  • Maintain a clear point of view on and knowledge of products and offerings
  • Represent The New York Times at industry conferences, webinars, trade shows, and other events
  • Demonstrate support and understanding of journalistic independence and commitment to mission
  • 12+ years of consultative, strategic sales experience
  • Experience with teams of higher volume and velocity
  • Experience scaling a sales team
  • Experience with mid-market / growth segments and their client needs
  • Experience collaborating with Marketing, Product, and related departments

Add these skills to join the top 1% applicants for this job

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About the Role

We are looking for an experienced leader to oversee our Emerging Business team, where you will report to the Head of Ad Sales. This is a new team within NYT Advertising, and you will build and manage a team of sellers focused on mid-market opportunities. This responsibility includes working both externally with clients and agency partners and internally with cross-functional teams to sell our advertising offerings.

This is a hybrid position where you will work out of our NYC headquarters 3 days per week.

Responsibilities:

  • Develop our sales strategy targeting the growth/mid-market segment, and manage a high-velocity sales process.
  • Hire and develop a high-performing team of sellers, guiding headcount decisions and optimizing resource allocation.
  • Grow our mid-market book of business with a significant focus on new customer acquisitions.
  • Advocate for and support development of a product roadmap that maximizes our mid-market opportunity.
  • Collaborate with Planning, Operations, Product, Marketing, and Strategy teams to achieve our revenue and profitability goals, and ensure advertising campaigns are compliant with our values, internal auditing, and finance requirements.
  • Manage funnel health and forecasting while monitoring trends affecting the growth category and strategize how to navigate them.
  • Maintain a clear point of view on and knowledge of our products and offerings.
  • Represent The New York Times at industry conferences, webinars, trade shows, and other events.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

  • 12+ years of consultative, strategic sales experience, including experience with teams of higher volume and velocity.
  • Experience scaling a sales team – examples include a leadership role for an early phase startup to a mature business, or growing a segment at an established, larger company.
  • Experience with mid-market / growth segments and their client needs.
  • Experience collaborating with Marketing, Product, and related departments.

Preferred Qualifications:

  • Experience selling AdTech (Programmatic) or in the broader SaaS environment.

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