Associate Creative Director, Design, Brand and Engagement, Marketing

6 Hours ago • 10 Years + • $155,000 PA - $168,000 PA
Marketing

Job Description

The New York Times is seeking an Associate Creative Director of Design to lead the creative vision for Brand and Engagement marketing. This director-level role involves guiding a talented team of four art directors and designers, shaping the brand's visual narrative across various channels, from new feature launches to subscriber engagement campaigns. The ideal candidate is passionate about exceptional craft, thrives at the intersection of graphic and motion design, and is dedicated to mentoring their team while ensuring cohesive brand expression and in-product engagement.
Good To Have:
  • Proven success partnering with product and marketing teams to create work that deepens audience engagement.
  • A genuine passion for journalism and a deep curiosity about our work and company.
Must Have:
  • Inspire and direct the creative vision for engagement and product marketing initiatives.
  • Guide in-house adaptation and extension of major brand campaigns.
  • Translate marketing strategies into clear creative directives.
  • Ideate and build compelling ways to communicate the value of key product features.
  • Be a dedicated leader and mentor to your team, guiding their career growth.
  • Help designers improve their work, defining creative standards and best practices.
  • Champion the marketing creative team and its work throughout the organization.
  • Drive the recruitment and hiring of top full-time and temporary design talent.
  • 5+ years of direct management experience.
  • 10+ years of experience in brand and engagement design.
  • Portfolio demonstrating how design choices clarify complex ideas and connect with audiences.
  • Exceptional visual storytelling skills across both static and motion formats.
  • Fluency in Figma and Adobe After Effects.
  • Deep interest in current design thinking and the state of the industry, with a curious mindset for new solutions and tools like Generative AI.

Add these skills to join the top 1% applicants for this job

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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

We are seeking an Associate Creative Director of Design to lead the creative vision for our Brand and Engagement marketing. This is a director-level leadership role for a creative visionary who can translate the value of world-class journalism into powerful design experiences that bring our brand identity to life. You will guide a talented team of four art directors and designers, shaping the work that defines how millions of people perceive and interact with The New York Times.

Reporting to the VP, Creative, Marketing, you will be a key creative leader in our marketing organization. Together with the ACD, Writing, you will guide the creative output for our Brand, Engagement, Earned, and Product Marketing teams. Your role will be a unifying force, collaborating to ensure a cohesive visual narrative that connects our brand expression with in-product engagement—from new feature launches and subscriber engagement campaigns to app store optimization and marketing for our extensive product offerings.

This position is for a creative leader who is passionate about both exceptional craft and the people who create it. You thrive at the intersection of graphic design and motion design, and are just as excited to contribute directly to product marketing and campaign ideation as you are to work one-on-one with designers on their professional development. You believe that the best work comes from a culture of collaboration and continuous learning, and you know how to set a high bar for craft by both teaching and inspiring.

Responsibilities:

  • Inspire and direct the creative vision for our engagement and product marketing initiatives, from new feature launches to onboarding and in-app experiences.
  • Guide the in-house adaptation and extension of our major brand campaigns, collaborating with our agency partners to create cohesive and brilliant executions across all channels.
  • Translate marketing strategies into clear creative directives that excite the team and result in cohesive, effective work.
  • Ideate and build compelling ways to communicate the value of our key product features, transforming in-app experiences into clear and compelling marketing.
  • Be a dedicated leader and mentor to your team, guiding their career growth through hands-on coaching and one-on-one development.
  • Tap into your experience to help designers improve their work, defining creative standards and best practices that have a positive impact on the team’s culture and process.
  • Champion the marketing creative team and its work throughout the organization, serving as an ambassador for our mission and craft.
  • Drive the recruitment and hiring of top full-time and temporary design talent, identifying the next generation of creatives for The Times.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

  • 5+ years of direct management experience, with a deep-seated passion for mentoring designers and helping them build their careers.
  • 10+ years of experience in brand and engagement design, ideally across both creative agency and in-house environments, with a clear track record of producing and leading world-class creative work.
  • A portfolio that not only shows beautiful work, but demonstrates how your design choices clarify complex ideas and connect with audiences.Exceptional visual storytelling skills across both static and motion formats, with fluency in Figma and Adobe After Effects.
  • A deep interest in current design thinking and the state of the industry, coupled with a creatively curious mindset for experimenting with new solutions and tools like Generative AI.

Preferred Qualifications:

  • Proven success partnering with product and marketing teams to create work that deepens audience engagement.
  • A genuine passion for journalism and a deep curiosity about our work and company—we hope you enjoy reading, watching, and listening to it.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

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