Head of PPC

Who we are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi!

To lead and scale all pay-per-click advertising efforts across multiple platforms and markets, ensuring efficient customer acquisition at optimal cost. This role is critical to unlocking new growth, maximizing ROI, and driving strategic alignment across PPC channels.

Your EDGE assignment/You will:

• PPC Strategy & Execution
• Own and manage the end-to-end PPC strategy across platforms such as Google Ads, Bing, YouTube, and others.
• Continuously optimize campaigns to achieve target CAC, ROAS, and LTV benchmarks.

• Performance Optimization
• Execute testing strategies including A/B testing, multivariate tests, and audience segmentation to improve CTR, CVR, etc.
• Utilize advanced bid strategies and audience targeting techniques.

• Budget & Forecasting
• Oversee budget allocation, spend efficiency, and forecasting across all PPC initiatives.
• Deliver timely performance reports with actionable insights to senior stakeholders.

• Cross-Functional Collaboration
• Work closely with creative, content, and analytics teams to ensure alignment on messaging, targeting, and performance goals.
• Provide insights to support cross-channel marketing initiatives.

• Team Leadership
• Manage and mentor a team of PPC specialists, fostering a data-driven and results-oriented culture.
• Drive continuous learning and upskilling within the team.

Are you the one?

• Experience & Expertise
• 4–6+ years of experience in PPC and performance marketing.
• Strong hands-on knowledge of Google Ads, Bing Ads, YouTube Ads, and retargeting platforms.
• Experience working with PPC analytics tools, tracking pixels, and attribution models.

• Technical & Analytical Skills
• Proficiency in campaign performance metrics (CAC, ROAS, CVR, CTR, LTV).
• Skilled in using Google Analytics, Looker Studio, or similar BI tools.
• Experience with testing frameworks and landing page optimization.

• Leadership & Communication
• Demonstrated experience managing a team or external PPC agencies.
• Excellent communication and stakeholder management skills.

• Strategic Thinking
• Ability to link PPC activities to broader business objectives.
• Strong commercial acumen and data-driven mindset.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Hiring Manager Interview (1 hour)
• Head of Department Interview (30 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.