Job Description
The Product Campaigns Manager drives targeted marketing campaigns to increase product awareness, adoption, and customer engagement. This role translates product strategies into compelling multi-channel campaigns, supporting customer acquisition, retention, and revenue growth. It involves owning the end-to-end campaign lifecycle, from strategy and planning to execution, optimization, and reporting, working at the intersection of product, marketing, and sales.
Must Have:
- Develop and execute multi-channel marketing campaigns.
- Translate product features and benefits into compelling customer-centric messaging.
- Manage campaign timelines, budgets, and deliverables.
- Leverage data and customer insights to inform campaign strategies and audience targeting.
- Monitor and analyse campaign performance, providing actionable insights and recommendations for optimization.
- Collaborate with product managers, designers, content creators, and channel managers.
- Plan and execute Go-to-Market strategies.
- Strong grasp of campaign analytics, product KPIs, A/B testing, and funnel analysis.
- Skilled in customer and competitive research.
- Excellent written and verbal communication skills.
- 2-4 years of experience in product marketing or campaign management.
The Product Campaigns Manager is responsible for driving the successful execution of targeted marketing campaigns that increase product awareness, adoption, and customer engagement. By translating product strategies and value propositions into compelling, multi-channel campaigns, this role plays a pivotal part in supporting customer acquisition, retention, and revenue growth goals. This role works at the intersection of product, marketing, and sales — translating product value propositions into impactful campaigns that resonate with our target audiences. Owning the end-to-end campaign lifecycle: from strategy, messaging, and planning to execution, optimization, and performance reporting.
Major Responsibilities
- Develop and execute multi-channel marketing campaigns to drive product awareness, adoption, and revenue growth.
- Translate product features and benefits into compelling customer-centric messaging and creative concepts.
- Collaborate with product managers, designers, content creators, and channel managers to bring campaigns to life.
- Manage campaign timelines, budgets, and deliverables to ensure timely and effective execution.
- Leverage data and customer insights to inform campaign strategies and audience targeting.
- Monitor and analyse campaign performance, providing actionable insights and recommendations for optimization.
- Test and iterate messaging, creatives, and media mix to improve engagement and conversion rates.
- Align closely with sales and customer success teams to ensure campaigns support pipeline growth and customer retention objectives.
- Support product launches with integrated go-to-market strategies.
- Maintain a clear understanding of market trends, customer needs, and competitive landscape to inform campaign development.
- Document campaign best practices, learnings, and playbooks for continuous improvement
Requirements
- Experience: 2–4 years in product marketing or campaign management, driving awareness, adoption, and retention.
- Domain Expertise: Background in FinTech, Crypto, or B2C tech preferred, with exposure to fast-paced product environments.
- Go-to-Market: Proven ability to plan and execute GTM strategies — from positioning and messaging to launch and performance tracking.
- Analytical Skills: Strong grasp of campaign analytics, product KPIs, and optimization techniques.
- Market Insight: Skilled in customer and competitive research to inform product messaging and campaign direction.
- Collaboration: Experience partnering with product, design, content, and sales teams for aligned launches.
- Storytelling: Ability to translate technical features into clear, engaging narratives for target audiences.
- Campaign Execution: Hands-on experience managing multi-channel campaigns across paid, owned, and earned media.
- Optimization: Proficient in A/B testing, funnel analysis, and tools like Google Analytics, Mixpanel, or HubSpot.
- Communication: Excellent written and verbal skills; able to simplify complex ideas.
- Mindset: Data-driven, creative, and adaptable in fast-moving environments.
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