CRM Coordinator

The CRM Coordinator is a key member of the direct-to-consumer (DTC) team at Funko, responsible for executing CRM programs for Funko.com or Loungefly.com. This role specializes in email marketing but also supports SMS and App initiatives. The coordinator will manage CRM campaigns in Klaviyo, maintain the email editorial calendar, handle campaign workflows in Jira/Asana, and ensure all marketing communications are accurate, on-brand, and compliant with industry standards. They will collaborate with various internal teams to support segmentation, personalization, A/B testing, and loyalty programs, reporting to the Sr. Manager of Retention Marketing.

Must Have

• Execute CRM campaigns in Klaviyo, including newsletters, campaign emails, exclusive drops
• Support app notifications, in-app messages, and SMS campaigns
• Maintain and track the email editorial calendar across brands
• Manage campaign tickets and workflows for upcoming campaigns in Jira and/or Asana Project Management Software
• Proofread and QA marketing messages for clarity, grammar, spelling, and link accuracy
• Ensure marketing messages follow industry policies, ADA compliance, CAN-SPAM, and industry best practices
• Partner with CRM, Creative, and Analytics teams to support segmentation, personalization, and dynamic content strategies
• Assist in executing A/B Testing strategies
• Collaborate with global counterparts as well as US stakeholders to ensure consistency across brands
• Support Loyalty program, helping to execute CRM campaigns and ad hoc program operations
• Hands-on experience executing campaigns within an ESP
• Basic understanding of testing frameworks, email analysis, and performance reporting
• Keen eye to preserve integrity of the Funko brand and messaging
• Excellent written and verbal communication skills
• Strong organization and problem-solving skills
• Ability to learn quickly, manage multiple priorities, and deliver results in a fast-paced environment
• Comfort in communicating with multiple individuals within the business and collaborating with multiple departments
• Proficiency in Microsoft Office suite
• Experience with Salesforce Marketing Cloud required

Good to Have

• Experience with HTML and CSS
• Experience with Google Analytics
• Experience with Jira Project Management Software
• Experience with Asana project management software
• Experience with Adobe Creative Cloud

Perks & Benefits

• Competitive compensation package
• Full benefits
• 401(K) plan with matching contributions from the company
• Creative work environment
• Opportunity to work with people who love pop culture

Description

Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

But what does Funko do?

Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

As a member of the direct-to-consumer (DTC) team, the CRM Coordinator role is responsible for CRM program execution supporting Funko.com or Loungefly.com, as well as sub programs. This role is responsible for the specialization of email marketing but also supports SMS and App efforts under the Mobile Marketing Specialist.

We are looking for an organized and detail-oriented individual who can work successfully with stakeholders across our DTC, Marketing, Licensing and Creative teams while owning their day-to-day execution with autonomy. The CRM Coordinator reports into the Sr. Manager of Retention Marketing and ensures all marketing communications are executed efficiently, accurately and on-brand.

What You’ll Do

• Execute CRM campaigns in Klaviyo, including newsletters, campaign emails, exclusive drops and more
• Support app notifications, in-app messages and SMS campaigns as needed
• Maintain and track the email editorial calendar across brands
• Manage campaign tickets and workflows for upcoming campaigns in Jira and/or Asana Project Management Software
• Proofread and QA marketing messages for clarity, grammar, spelling and link accuracy
• Ensure marketing messages follow industry policies, ADA compliance, CAN-SPAM and industry best practices
• Partner with CRM, Creative and Analytics teams to support segmentation, personalization and dynamic content strategies
• Assist in executing A/B Testing strategies
• Collaboration with global counterparts as well as US stakeholders to ensure consistency across brands
• Support Loyalty program, helping to execute CRM campaigns and ad hoc program operations

What You’ll Bring

• Hands-on experience executing campaigns within an ESP (Klaviyo Preferred)
• Basic understanding of testing frameworks, email analysis, and performance reporting
• Keen eye to preserve integrity of the Funko brand and messaging throughout the entire campaign development process
• Excellent written and verbal communication skills
• Strong organization and problem-solving skills
• Ability to learn quickly, manage multiple priorities, and deliver results in a fast-paced environment
• Comfort in communicating with multiple individuals within the business and collaborating with multiple departments
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Experience with HTML and CSS a plus
• Experience with Salesforce Marketing Cloud required
• Experience Google Analytics, Jira Project Management Software, Asana project management software or Adobe Creative Cloud a plus

Salary Information

The base salary range for this position in the selected city is $27.40 – 34.61 hourly.​Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

What Funko Offers

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Work Environment

The noise level in the work environment is usually moderate. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

This position is based in Everett, WA.

WHAT FUNKO OFFERS

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed