As a Senior Manager Application and Product Marketing and Management, you will drive market research, competitive analysis, and customer engagement to shape product and go-to-market strategies for microcontroller-based inverter applications. You will develop marketing content, enable sales teams, and collaborate cross-functionally with engineering, sales, and operations. Your role involves monitoring product performance, managing product lifecycles, and translating technical features into compelling customer value propositions to maximize business outcomes.

Must Have

• Conduct in-depth market research and competitive analysis.
• Engage directly with key customers and partners.
• Develop compelling marketing content and collateral.
• Enable global sales teams through training and support.
• Collaborate cross-functionally with engineering, sales, and operations.
• Monitor product performance and market impact using KPIs.
• Degree in Electrical Engineering, Business Administration, or Marketing.
• At least 5 years of experience in Product Marketing.
• Proven track record in managing product lifecycles and go-to-market strategies.
• Expertise in cross-functional collaboration across engineering, sales, and supply chain.
• Strong organizational skills and ability to manage multiple projects.
• Excellent communication and presentation skills.
• Customer-focused mindset, adaptability, analytical, and strategic thinking.
• Skilled in translating technical features into customer value propositions.
• Strong understanding of pricing strategies and commercial negotiations.
• Proficient in MS Office and ideally SAP.
• Fluent in English.

Good to Have

• Additional training in semiconductor technologies or automotive systems.
• German language skills.

Perks & Benefits

• Career development & learning
• Time & flexibility
• Health & wellbeing
• Your working environment
• Rewards & benefits

Your Role

Key responsibilities in your new role

• Conduct in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities for microcontroller-based inverter applications; translate insights into actionable product and go-to-market strategies
• Engage directly with key customers, partners, and internal stakeholders to gather feedback, understand technical requirements, and influence product roadmaps
• Develop compelling marketing content and collateral (e.g., product briefs, application notes, presentations, white papers) that clearly communicate value propositions and technical differentiators
• Enable global sales teams through training sessions, sales kits, and technical support materials to drive adoption and revenue growth
• Collaborate cross-functionally with engineering, sales, and operations teams to ensure alignment on product positioning, pricing, and launch plans for successful execution
• Monitor product performance and market impact using KPIs and analytics; prepare reports and recommendations to optimize strategies and maximize business outcomes

Your Profile

Qualifications and skills to help you succeed

You commit yourself to the results of your own team and the company as a whole. You concentrate your creativity and You are personally committed to the customer’s concerns and award them a high priority knowledge on producing results with real added value.

• Degree in Electrical Engineering, Business Administration, Marketing, or a related technical field and additional training in semiconductor technologies or automotive systems is a plus
• At least 5 years of experience in Product Marketing, highly preferably in microcontroller and proven track record in managing product lifecycles and go-to-market strategies
• Demonstrated expertise in cross-functional collaboration across engineering, sales, and supply chain teams, coupled with strong organizational skills and a proven ability to manage multiple projects simultaneously
• Excellent communication and presentation skills for both internal and external stakeholders, complemented by a customer-focused mindset, high adaptability, and strong analytical and strategic thinking abilities
• Skilled in translating technical features into compelling customer value propositions, with a strong understanding of pricing strategies and experience in commercial negotiations
• Proficient in MS Office and ideally SAP or similar tools
• Fluent in English and German skills are an advantage

Contact:

Bruna Fernandes, LinkedIn

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