Senior CRM Manager

Welltech is seeking a highly strategic and execution-focused Senior CRM Manager to own the end-to-end lifecycle of lead remarketing and automated communication programs for the Yoga-Go application. This role is central to driving first subscription conversion, ensuring that high-intent leads move smoothly from initial interest to their first paid subscription. The manager will build and optimize CRM journeys, create personalized campaigns, lead testing and optimization, and collaborate cross-functionally with Monetization, Performance Marketing, Product, and Analytics teams to increase LTV.

Must Have

• Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV.
• Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements.
• Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription.
• Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts.
• Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics.
• Lead bi-weekly performance reviews and analyse monthly KPIs with Analytics.
• 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation.
• Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion.
• Prior experience partnering closely with content, copywriting, or creative roles.
• Hands-on experience with Braze, Iterable, or similar ESPs.
• Experience in high-growth, product-led or subscription-based companies.
• Strong analytical mindset and ability to interpret funnel performance and subscription behaviour.
• Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping.
• Strong knowledge of email deliverability best practices.

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

What We're Looking For

We are seeking a highly strategic and execution-focused Senior CRM Manager to own the end-to-end lifecycle of our lead remarketing and automated communication programs for the Yoga-Go application. This role is central to driving first subscription conversion, ensuring that high-intent leads move smoothly from initial interest to their first paid subscription.

✨ Key Responsibilities:

Lifecycle Strategy & Execution

• Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV.
• Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements.
• Ensure lifecycle messaging aligns with user behaviour and funnel context.

Campaign Development & Personalisation

• Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription.
• Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives.
• Deliver clear content briefs and ensure consistent, segment-specific messaging across all touchpoints.

Testing, Optimisation & Analytics

• Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts.
• Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV.
• Document insights to continuously refine campaign effectiveness.

Cross-Functional Collaboration

• Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics.
• Ensure alignment across lifecycle campaigns, paywalls, in-app experiences, and brand guidelines.

Performance Management

• Lead bi-weekly performance reviews and share insights, blockers, and next steps.
• Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion.

✨ The ideal profile:

• 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation.
• Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion.
• Prior experience partnering closely with content, copywriting, or creative roles.
• Hands-on experience with Braze, Iterable, or similar ESPs.
• Experience in high-growth, product-led or subscription-based companies.

Technical & Analytical Skills

• Strong analytical mindset and ability to interpret funnel performance and subscription behaviour.
• Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping.
• Ability to translate insights into actionable strategies and clear narratives.
• Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day-to-day basis.