Campaign Manager

BSL Media and Learning, part of Springer Nature, is seeking a Campaign Manager for their marketing events team. The role involves developing and managing campaigns across various channels, from emails to social ads, for events and professional information in the healthcare sector. The ideal candidate will analyze data, optimize for conversion, apply AI, and autonomously manage projects, contributing to a growing and successful event portfolio.

Must Have

• Completed marketing education (HBO level)
• Minimum 3-5 years of experience in online marketing with strong content and social media background
• Extensive experience with performance-based and data-driven marketing

Good to Have

• Acts quickly and communicates clearly
• Easily switches between pace and quality
• Thinks ahead and is eager to learn
• Takes responsibility for work and development
• Has a feel for language, timing, and driving results

Perks & Benefits

• Good secondary employment conditions
• Hybrid working
• A meaningful role in the healthcare sector
• Plenty of development opportunities, including in AI and performance marketing

Vacancy — Campaign Manager Events (36 hours)

BSL Media and Learning | Utrecht

Do you want to use marketing for a sector that matters?

BSL Media and Learning is part of Springer Nature and one of the largest media companies in healthcare. We develop knowledge, events, and professional information for professionals who make a difference every day. For our marketing events team, we are looking for a marketer who wants to play the game of attention, timing, and creativity smarter and smarter.

Why this is a great time to join

• we have new websites and dashboards
• we are increasingly working with AI
• we continuously test, experiment, and optimize
• successful ideas are rolled out across the entire event portfolio
• revenue, participant numbers, and NPS are rising: last year was our best year ever

What you will do

• develop and manage campaigns across various channels, from emails and social ads to our event websites and short-form content
• analyze data and translate insights into concrete optimizations, steering on conversion
• smartly apply AI and experiment with new possibilities
• fully autonomously lead projects, from start to evaluation
• collaborate in a collegial team of eight event marketers, with room for shared lunches, knowledge sharing, and sometimes a drink

Because we regularly meet the target audience live, you immediately see what your campaigns yield. That gives so much satisfaction.

Who you are

You act quickly, communicate clearly, and easily switch between pace and quality. You think ahead, are eager to learn, and take responsibility for your work and development. You have a feel for language, timing, and driving results.

You have

• A completed marketing education (HBO level).
• Minimum 3-5 years of experience in online marketing, with a strong background in content and social media marketing.
• Extensive experience with performance-based and data-driven marketing.

What we offer

• good secondary employment conditions
• hybrid working
• a meaningful role in the healthcare sector
• plenty of development opportunities, including in AI and performance marketing

Enthusiastic? Apply!

Send your CV and motivation below.

Questions? Call Ayla van Weele at 06 – 15 82 90 39.

You will receive a response within five working days.