Marketing Manager, Author Marketing, Greater China

The Marketing Manager, Author Marketing, Greater China is responsible for the successful development of marketing plans and campaigns for all 2C customer groups served by Springer Nature's Research Publishing division. The role aims to drive submission to journals and support book acquisition goals in Greater China. Key responsibilities include collaborating with global teams, understanding local market nuances, managing the marketing calendar, analyzing industry trends, and optimizing channel mix. The manager will also develop customer journey-centric marketing automation streams and report to internal and external stakeholders.

Must Have

• Collaborate with global Marketing Strategy/Planning and key strategic business units in China
• Gather critical inputs and insights, ensuring alignment with global objectives and local market nuances
• Prioritize and coordinate budget, resources delivering scalability, efficiency and reporting
• Understand the needs of the Chinese market and develop tactical marketing plans to support revenue and business targets
• Strong focus on book author acquisition and author engagement via interconnecting between B2C and B2B
• Prioritize and manage the China-focused marketing calendar and resources
• Stay informed of industry trends, analyze market segments and competitor activities
• Manage an effective channel mix and marketing tactics optimized for the Chinese market
• Develop customer journey–centric and lifecycle–driven marketing automation streams
• Execute special projects and other duties as assigned by the manager
• Reporting to internal and external stakeholders
• Minimum of 5 years’ experience in digital marketing
• Proven track record in developing and executing comprehensive marketing plans and campaigns
• Strong experience collaborating within global teams
• Demonstrable digital marketing skills cross multiple channels
• Extensive knowledge of B2C marketing funnels, digital channels, and execution tactics
• Strong expertise in B2B demand generation
• Demonstrated familiarity with essential marketing technologies (Google Analytics, Braze, HubSpot, Marketo or equivalents)
• Excellent analytical skills, experience of campaign monitoring, analysis, and reporting
• Ability to set measurable and achievable targets
• Ability to interact with other functional groups and gain cooperation from others
• Excellent written and verbal communication and presentation skills
• Strong ability to self-organise, prioritise, multitask, and work under pressure
• Strong team player
• Bachelor’s degree or equivalent
• Fluent Mandarin and English (written and spoken)

Good to Have

• Prior exposure to the STM industry

Perks & Benefits

• Opportunities to learn from some of the best in the business
• Culture that encourages curiosity
• Empowers people to find solutions and act on their instincts
• Inclusive culture where people are treated fairly and can bring their differences to work and thrive
• Diversity Team of the Year award winner (2022 British Diversity Awards)

About the Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.

About the role

The Marketing Manager, Author Marketing, Greater China is responsible for the successful development of marketing plans and campaigns for all 2C customer groups served by SN Research Publishing division, to drive submission to journals and to support book acquisition goals in Greater China.

Responsibilities

• Collaborate with global Marketing Strategy/Planning and key strategic business units in China to gather critical inputs and insights, ensuring alignment with global objectives and local market nuances
• Work with the Head of Author Marketing, Greater China to prioritize and coordinate budget, resources delivering scalability, efficiency and reporting as required
• Understand the needs of the Chinese market and develop tactical marketing plans to support revenue and business targets, with a strong focus on book author acquisition and author engagement via interconnecting between B2C and B2B
• Prioritize and manage the China-focused marketing calendar and resources to ensure operational efficiency and timely execution
• Stay informed of industry trends, analyze market segments and competitor activities to identify new opportunities and enhance campaign effectiveness
• Manage an effective channel mix and marketing tactics optimized for the Chinese market, contributing to scalable best practices
• Develop customer journey–centric and lifecycle–driven marketing automation streams aligned with business goals
• Execute special projects and other duties as assigned by the manager
• Reporting to internal and external stakeholders

Experience, skills and qualifications

Experience

• Minimum of 5 years’ experience in digital marketing; prior exposure to the STM industry is highly desirable
• Proven track record in developing and executing comprehensive marketing plans and campaigns
• Strong experience collaborating within global teams, with a deep understanding of regional market differences and their impact on customer needs

Skills

• Demonstrable digital marketing skills cross multiple channels
• Extensive knowledge of B2C marketing funnels, digital channels, and execution tactics, along with strong expertise in B2B demand generation
• Demonstrated familiarity with essential marketing technologies, including Google Analytics and leading email automation platforms (e.g., Braze, HubSpot, Marketo or equivalents)
• Excellent analytical skills, experience of campaign monitoring, analysis, and reporting, able to set measurable and achievable targets
• Ability to interact with other functional groups and gain cooperation from others
• Excellent written and verbal communication and presentation skills
• Strong ability to self-organise, prioritise, multitask, and work under pressure
• Strong team player

Qualifications

• Bachelor’s degree or equivalent
• Fluent Mandarin and English/ written and spoken

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/

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Working at the heart of a changing industry, we are always looking for great people who care about delivering quality to our customers and the communities we work alongside. In return, you will find that we open the doors to discovery for all our employees – offering opportunities to learn from some of the best in the business, with a culture that encourages curiosity and empowers people to find solutions and act on their instincts. Whether you are at the beginning of your career or are an experienced professional, we invite you to find out more about the roles we offer and explore our current vacancies.

About Us

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Nearly two centuries of progress and advancement in science and education have helped shape the business we are today. Research and learning continues to be the cornerstone of progress, and we will continue to open doors to discovery through trusted brands and innovative products and services. Springer Nature Group was created in May 2015 through the combination of Nature Publishing Group, Macmillan Education and Springer Science+Business Media.