Head of Video Experience & Community Engagement
Job Summary
Job Description
Sitetracker is seeking a Head of Video Experience & Community Engagement to be the creative force behind how the company's product is perceived. This role involves crafting compelling narratives through high-impact demos and AI-powered video content to showcase Sitetracker's capabilities to customers, prospects, and the broader infrastructure tech community. The position collaborates closely with executive leadership to drive product adoption and elevate brand presence, shaping go-to-market messaging and product communication through storytelling and technology. The role also focuses on fostering community engagement via webinars and social media to build enthusiasm around Sitetracker's mission.
Must have:
- Passion for creating high-quality product demonstration videos
- Ambitious self-starter to engage global audience
- Leader in a fast-paced environment
- Passion for increasing video engagement
- History of demonstrating enterprise SaaS software
- Ability to learn new industries
- Mandatory interest in AI video
- Experience demonstrating Salesforce products (plus)
Good to have:
- AI video experience
4 skills required
Job Details
Sitetracker powers the rapid deployment of tomorrow's infrastructure as the global leader in deployment operations management software. Innovative companies like Cox, Telefonica, EVgo, and Tilson rely on Sitetracker to plan, deploy, and manage critical infrastructure projects and assets across industries like telecommunications, EV charging, renewables, and utilities. Our cloud-based solution accelerates the transition to a fully connected and sustainable future. Founded to solve infrastructure deployment challenges, Sitetracker continues to expand its impact across industries. Recognized as a top workplace, we are proud to invest in our exceptional, people-first culture.
The Opportunity:
As the Head of Video Experience and Community Engagement at Sitetracker, you’ll be the creative engine powering how the world sees and understands our product. From high-impact demos to AI-powered video content, you'll craft compelling narratives that bring Sitetracker’s capabilities to life for customers, prospects, and the broader infrastructure tech community. This isn’t just about showcasing features — it’s about shaping the conversation. You’ll have the chance to merge storytelling, technology, and brand into a bold new frontier of product communication. Working side-by-side with Sitetracker’s CEO, CCO, and CP/TO, you’ll be embedded in the core of strategic priorities, driving product adoption and elevating brand presence through your creative vision.
What You'll Do:
In this role, you’ll lead the creation of high-quality, engaging video content that demonstrates Sitetracker’s platform in action. You’ll design and execute a video-first strategy that supports product rollouts, feature highlights, and ongoing customer education — all while making complex enterprise technology feel intuitive and accessible. You'll tap into the latest AI and video tools to stay ahead of the curve, ensuring Sitetracker is a leader in how product stories are told. By collaborating closely with executive leadership, you’ll align your work with strategic goals, helping to shape our go-to-market messaging and product communication. You’ll also foster community engagement through webinars and social media — building enthusiasm around Sitetracker and its mission to transform infrastructure deployment.
The Skills You'll Have:
- A deep passion for ‘the camera’ and creating high-quality, energetic product demonstration videos
- An ambitious self-starter interested in engaging Sitetracker’s global audience of customers and prospects on a daily basis
- A leader who thrives in a fast-paced environment focused on hitting ambitious targets
- A deep passion for designing strategies to increase video engagement and awareness
- A successful history of demonstrating enterprise SaaS software
- Ability to learn new industries with an interest in energy transition and digital infrastructure
- AI video interest mandatory; AI video experience a plus
- Experience demonstrating Salesforce products is a plus
Within 90 Days, You'll:
- Gain deep Sitetracker product knowledge by becoming Sitetracker Certified
- Shadow sales cycles and demonstrations to grow your knowledge of Sitetracker
- Selection and procurement of a relevant and suitable product suite for video creation and production
- Deliver internal video demonstrations as preparation for delivering external videos
- Work with Sitetracker’s marketing team to align on style and brand
- Work with CEO, CCO and CP/TO to create a video release schedule that captures Sitetracker’s product adoption priorities
- Design and create energetic and informative videos delivered to the Sitetracker community
- Regularly engage with Product Managers to understand product value proposition and differentiation
Within 180 Days, You'll:
- Design strategies to increase engagement and awareness
- Have attended industry events to deepen your knowledge and connection with customers
- Generate ideas to compliment the video strategy aimed at further engaging our community
- Be the public face of the Sitetracker product
- Have received feedback on your content that you’ll funnel back to product and sales teams
Within 365 Days, You'll:
- Contribute to the Sitetracker brand and style design by representing our community
- Deliver public demonstrations at industry events
- Iterate on engagement and awareness strategies
For NY-based roles, the hiring range for this position is $180,000 - $240,000 OTE .
The actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
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