Image Content (Geo Alt) Producer

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around three days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process

What does a Geo-Alt Content Producer do at Hogarth? 
With a focus on localization, the Geo Content Producer drives the delivery of interactive design, content, and production plans to Geo production teams. They maintain close partnership with Brand, Launch, Campaign, Hardware and Screen teams to ensure the flawless execution of an on-brand, unified message across various platforms and locales.The ideal candidate is self-motivated, flexible, and highly collaborative. Strong analytical, problem solving, and negotiation skills are required. The Geo Content Producer must feel comfortable presenting to various levels of leadership and varying types of audiences (one-to-one or larger groups). The ability to deliver clear and concise communication is a must.

Responsibilities:

• Define and document strategic Geo content plans across all locales for various launches and platforms, including all product launches, seasonal and campaign work across web, email, Online Store, retail, channel, and other platforms
• Coordinate with creative and development teams to understand and document the full-breath of global content needs including the creation of detailed content matrices, alternative copy, hardware and design assets
• Develop detailed instructional briefs for Geo production teams
• Partner with Brand teams to develop a clear and thorough understanding of software features and their availability across region
• Serve as subject matter experts on regional localization variances and across Client’s locales by providing guidance throughout the product lifecycle
• Cultivate a thorough and specialized understanding of the creative and web production processes
• Partner with localization teams to provide scope based on marketing communication plans
• Proactively identify and address workflow challenges
• Provide oversight to a team of vendor-based functional Producers
• Ensure that all customer-facing deliverables represent the best of the Client

Requirements

• Relevant experience developing content strategies in an international marketing environment.
• Proven ability to build relationships cross functionally, influence others, and work effectively within a large organization
• Excellent communication skills and an ability to work closely with creative, technical, and business stakeholders.
• Demonstrated project management skills including scope management, resource planning, and task tracking.
• Ability to quickly process detailed information and capture the “big picture” in order to effectively deliver a clear and concise point-of-view
• Multi-tasker who can balance priorities within an ever-changing work environment
• Ability to successfully apply cumulative knowledge gain to future projects
• Experience using Content Management Systems
• Strong knowledge of Adobe suites of products
• Strong knowledge of Apple products such as Keynote and Pages
• 3-6 years of experience as a producer in a creatively-driven advertising agency
• Bachelor’s degree required. Advanced degree and certifications in applicable fields a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://www.wpp.com/en/careers/wellbeing/benefits-at-wpp-in-the-us for more details. 

Pay Range - $60 to $76/hour

#LI-MS1 #Hybrid