Industry Marketing Manager - Energy

 Requisition #: 16677 

Our Mission: Powering Innovation That Drives Human Advancement  

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

Innovate With Ansys, Power Your Career.  

SUMMARY

We are seeking a strategic and results-driven Industry Marketing Manager – Energy Industry and Solutions to lead energy-specific marketing strategy, demand generation, and thought leadership initiatives. This role will focus on positioning our energy-related simulation solutions effectively, working closely with sales, product marketing, and customer success teams. The ideal candidate has a strong background in B2B technology marketing, understands complex technical sales cycles, and has experience driving energy-related marketing programs.

RESPONSIBILITIES

• Energy Vertical GTM Strategy: Work with the GTM Strategy team and our Energy Center of Excellence to develop and execute targeted marketing strategies to drive awareness and demand along with adoption of our simulation software within the Energy industry.
• Market Positioning & Messaging: Define general and persona-specific, compelling, industry-specific messaging for the Energy industry that highlights the value of simulation in solving engineering challenges.
• Demand Generation: Develop and drive demand generation activities. Partner with digital marketing and field marketing teams to create programs that generate pipeline and revenue growth.
• Thought Leadership: Collaborate with the Energy CTO, technical experts and industry influencers to create content, webinars, and speaking opportunities that establish our company as a market leader and support our energy-based initiatives.
• Sales Enablement: Create sales tools, case studies, and competitive insights that help the sales team engage energy industry decision-makers effectively.
• Customer Advocacy: Work with sales and customer success teams to identify and amplify customer success stories through various marketing channels.
• Cross-Functional Collaboration: Partner with product marketing, corporate marketing, and regional marketing teams to align strategies and drive execution.
• Market Intelligence: Monitor energy industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning.

MINIMUM QUALIFICATIONS

• Bachelor's Degree in Marketing, Engineering, or a related field
• 3+ years of experience in B2B technology marketing, with a focus on energy-related or industry-specific marketing, product marketing, or demand generation.
• Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains.
• Strong understanding of complex technical sales cycles and ability to craft messaging that resonates with engineers and technical buyers.
• Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth.

PREFERRED QUALIFICATIONS

• MBA
• Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives.
• Strong analytical mindset with experience using data to measure and optimize marketing effectiveness.
• Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.  

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.  

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. 

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
 

CREATING A PLACE WE’RE PROUD TO BE 
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

 
For more information, please visit us at www.ansys.com
 

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

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