Junior Marketing Manager (m/f/d) Performance

The Verlagsgruppe Oetinger, a leading children's and youth book publisher, is seeking a full-time Junior Marketing Manager with a focus on performance, initially for two years. The role involves planning and executing cross-channel performance campaigns, monitoring and optimizing them, content creation, analysis and reporting, market observation, and coordinating with agencies and internal teams.

Must Have

• Planning and implementing cross-channel performance campaigns (Meta, TikTok, Google, Pinterest, possibly Amazon)
• Monitoring and optimizing campaigns along the marketing funnel, analyzing and deriving measures
• Content and creation: idea generation, briefing content (texts, visuals, videos)
• Analysis and reporting: targeting, creating KPI reports and dashboards, evaluating conversion data
• Market and competitor observation
• Coordination and collaboration: managing agencies, working with internal project teams
• Initial experience in performance marketing
• Knowledge of Business Manager of major platforms, Google Analytics, possibly Amazon Vendor Centre
• Structured and reliable time and project management

Perks & Benefits

• Varied tasks in an established publishing house with innovative power
• Motivated team and appreciative cooperation
• Independent work in agile processes
• Subsidy for Deutschlandticket
• Urban Sports cooperation
• Corporate Benefits
• Choice of company pension scheme or capital-forming benefits
• Modern working time model to promote work-life balance
• Two days/week mobile working
• Three weeks/year Workation
• Employee contingent of 200 Euro and much more.

Description

More than 3,000 inspiring books to read and listen to, over 500 innovative play and experience products, 5 renowned publishers with a special success story, and 120 dedicated crew members with a love for great narrative worlds and young readers – that is the Oetinger publishing group.

To strengthen our crew, we are looking for a Junior Marketing Manager (m/f/d) with a focus on performance, initially limited to two years, as soon as possible:

Your tasks

• Planning & implementation of cross-channel performance campaigns (Meta, TikTok, Google, Pinterest, possibly Amazon)
• Monitoring & optimization: Ongoing monitoring of campaigns along the marketing funnel, analysis and derivation of measures
• Content & creation: Idea generation, briefing of content (texts, visuals, videos)
• Analysis & reporting: Targeting, creation of KPI reports and dashboards, evaluation of conversion data
• Market & competitor observation
• Coordination & collaboration: Management of agencies, collaboration with internal project teams

What you bring

• Initial experience in performance marketing
• Knowledge of Business Manager of major platforms, Google Analytics, possibly Amazon Vendor Centre
• Structured and reliable time and project management
• Curiosity, understanding of numbers and data, enjoyment of results-oriented work
• Teamwork, goal orientation and sense of responsibility

Benefits

• A varied range of tasks in an established publishing house with innovative power
• A motivated team and appreciative cooperation
• Independent work in agile processes
• Subsidy for Deutschlandticket
• Urban Sports cooperation
• Corporate Benefits
• Choice of company pension scheme or capital-forming benefits
• A modern working time model to promote work-life balance
• Two days/week mobile working
• Three weeks/year Workation
• Employee contingent of 200 Euro and much more.

The Verlagsgruppe Oetinger is one of the leading children's and youth book publishers in the German-speaking world. With a diverse program, innovative ideas and a strong brand world, we stand for literature with attitude and imagination and we look forward to welcoming you to our crew!

Your contact person

Maike Klein