Product Marketing Specialist - DataDirect + Corticon products

Progress is seeking a Product Marketing Specialist to drive go-to-market retention and expansion for DataDirect and Corticon solutions. This hybrid role focuses on data integration and intelligent automation, supporting campaigns, messaging, and content to accelerate business innovation. The ideal candidate has foundational product marketing experience and curiosity about data, APIs, and automation technologies. Responsibilities include GTM plan execution, crafting messaging, collaborating on content, managing sales enablement tools, and researching market insights.

Must Have

• Support GTM plan development and execution for DataDirect and Corticon.
• Assist in crafting compelling product messaging and competitive positioning.
• Collaborate with demand generation, digital, and partner teams for content creation.
• Help manage and update sales enablement tools, battlecards, and solution briefs.
• Research and summarize market and competitive insights.
• 2-4 years of product marketing or related marketing experience.
• Excellent verbal and written communication skills.
• Strong analytical skills.

Good to Have

• Familiarity with data connectivity (ODBC/JDBC/APIs), analytics, or business rules automation.
• Experience collaborating with technical product managers or developer audiences.
• Demonstrable AI skills in content creation and sales aids.

Perks & Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan).
• Tuition Reimbursement program.
• Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
• Flexible paid vacation time, paid day off for your birthday, and company holidays.
• A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

Job Summary

We are the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Product Marketing Specialist and help us do what we do best: propelling business forward.  This will be a hybrid role working between your home office and either our headquarters or our office.  You must be local to one of those locations to be considered.

We’re seeking a Product Marketing Specialist to help drive go-to-market retention and expansion execution for DataDirect and Corticon, two cornerstone solutions in the ADP portfolio. This role offers a unique opportunity to work at the intersection of data integration and intelligent automation, supporting campaigns, messaging, and content that demonstrate how these products accelerate business innovation.

The ideal candidate has foundational product marketing experience and a strong curiosity about data, APIs, and automation technologies.

In this role, you will:

• Support the development and execution of GTM plans for DataDirect and Corticon, including launches, campaigns, and enablement.
• Assist in crafting compelling product messaging and competitive positioning for technical and business audiences.
• Collaborate with demand generation, digital, and partner teams to create content that drives awareness and lead conversion (blogs, web copy, videos, presentations).
• Help manage and update sales enablement tools, battlecards, and solution briefs.
• Research and summarize market and competitive insights in data connectivity, decision automation, and AI/ML use cases.

Your background:

• 2-4 years of product marketing or related marketing experience, ideally within enterprise software, SaaS, or data integration platforms.
• Excellent verbal and written communication skills, with a knack for simplifying technical concepts.
• Highly organized, proactive, and eager to learn from senior product marketers and cross-functional teams.
• Strong analytical skills and interest in data-driven decision-making.
• Bachelor’s degree in marketing, business, engineering, or a related field.

Additionally, it would be beneficial if you have:

• Familiarity with data connectivity (ODBC/JDBC/APIs), analytics, or business rules automation.
• Experience collaborating with technical product managers or developer audiences.
• Demonstrable AI skills in the development of content creation and sales aids.

Base Salary Range: $65,025 - $80,325

This position is also eligible to participate in our performance-based annual corporate bonus plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

Apply Now!

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