Commercial Marketing Manager – Digital Products

As the Commercial Marketing Manager – Digital Products, you will drive the success of Smartcore and Smartcore Lead Insights. You will support the Digital Sales team by generating new sales leads, reengaging lapsed customers, and retaining existing accounts. Leading a team of two Commercial Marketing Executives, you will ensure the marketing needs of the entire digital products spectrum are met. This role requires a proactive, self-motivated individual with a dynamic personality and a passion for delivering results, collaborating with various teams and reporting to the Head of Commercial Marketing.

Must Have

• Develop and implement commercial marketing strategy
• Generate high-quality leads for Digital Sales team
• Partner with Digital Sales to align campaigns with revenue goals
• Ensure brand, sales, and marketing consistency
• Design and deliver multi-channel campaigns (web, SEO, email, PPC/display, print, telemarketing, event marketing)
• Develop lead nurture campaigns
• Set up and manage marketing campaigns in Salesforce
• Oversee data segmentation and analysis
• Collaborate with copywriters, designers, and agencies for campaign execution
• Monitor and optimize campaign performance
• Manage commercial marketing budget and report ROI
• Develop testing plans for campaign refinement
• Create sales assets (videos, brochures, infographics, social media posts)
• Manage, guide, and develop Marketing Executives
• 3+ years of B2B lead generation marketing experience
• Proven team management experience
• Full fluency in English

Good to Have

• Degree in marketing, advertising, communications, or related field
• Familiarity with international, matrix organizations
• Proficiency in Salesforce
• Knowledge of marketing automation tools (Eloqua, Asana, Monday.com)
• Knowledge of project management tools (Eloqua, Asana, Monday.com)
• Experience with data segmentation tools (Treasure Data)
• Experience with CMS systems (Adobe Experience Manager)
• Experience with web analytics (Adobe Analytics)
• Experience with A/B testing platforms (Adobe Target)
• Experience with design tools (Photoshop, InDesign, Figma, Canva, Turtl)

Perks & Benefits

• Empowering work environment
• Opportunity to make impact and experiment with new ideas
• Hybrid work model (3 days in-person, flexibility for remote work)
• Welcoming culture with in-person and online social events
• Active diversity and inclusion networks
• Up to 4 days per year for volunteering with charity match funding
• Career development with bespoke training and learning
• Mentoring platforms and on-demand access to LinkedIn Learning
• Support for internal job moves
• 24 days annual leave plus a birthday leave day
• Opportunity to work from (almost!) anywhere for up to four weeks a year
• ShareMatch scheme for Informa shareholders with free matching shares
• FiscFree for gym subscription or new bike with tax benefits
• Strong wellbeing support (EAP assistance, mental health first aiders, healthy living subsidy, fully-funded disability insurance, access to health apps)
• Monthly commuting and travel costs reimbursed
• Recognition for great work with global awards and kudos programmes
• Chance to collaborate with international teams

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Amsterdam, Netherlands Office

As the Commercial Marketing Manager – Digital Products, you will play a pivotal role in driving the success of Smartcore and Smartcore Lead Insights. You will support the Digital Sales team by generating new sales leads, reengaging lapsed customers, and retaining existing accounts. Leading a team of two Commercial Marketing Executives, you will ensure the marketing needs of the entire digital products spectrum are met.

This role is ideal for a proactive, self-motivated individual with a dynamic personality and a passion for delivering results. You will report to the Head of Commercial Marketing and collaborate with stakeholders across Digital Sales, Content, Digital, Delivery, and Marketing teams. Strong communication and stakeholder management skills are essential.

Key Responsibilities

• Develop and Implement Strategy

Collaborate with the Head of Commercial Marketing to design and execute a commercial marketing strategy that raises awareness and generates high-quality leads for the Digital Sales team.

• Collaborate with Sales Teams

Partner with the Digital Sales team to understand business needs, identify opportunities, and create marketing campaigns that align with revenue goals.

• Ensure Alignment Across Teams

Work closely with Digital and Commercial Directors to ensure consistency in brand, sales, and marketing efforts.

• Create Multi-Channel Campaigns

Design and deliver campaigns across various channels, including web, SEO, email, PPC/display, print, telemarketing, and event marketing, to drive superior Marketing Qualified Leads (MQLs).

• Lead Nurture Campaigns

Develop campaigns that enhance lead conversion rates and drive engagement.

• Leverage Salesforce

Set up and manage marketing campaigns in Salesforce, ensuring lead effectiveness and tracking.

• Data Management

Oversee data segmentation and analysis to inform campaign strategies.

• Collaborate on Campaign Execution

Work with copywriters, designers, and external agencies to deliver impactful campaigns, from briefing to reporting and optimization.

• Monitor and Optimize Campaigns

Track campaign performance against engagement and delivery targets, continuously seeking ways to improve results.

• Manage Budgets

Oversee the commercial marketing budget, ensuring effective spend across channels and reporting on ROI.

• Testing and Optimization

Develop detailed testing plans and milestones to refine campaign strategies.

• Create Sales Assets

Deliver creative assets such as videos, brochures, infographics, and social media posts to support sales efforts.

• Team Leadership

Manage, guide, and develop two Marketing Executives, ensuring the team delivers on all commercial marketing needs for digital products.

Qualifications

You Are:

• Proactive and Agile

A self-starter who thrives in a fast-paced environment and embraces experimental approaches to work.

• Data-Driven

Skilled at analyzing data and presenting actionable insights.

• Confident Communicator

Comfortable presenting ideas and solutions to large teams, including senior management.

• Collaborative

A great communicator who actively seeks information and builds strong relationships.

• Organized and Detail-Oriented

Capable of managing projects from conception to completion with precision.

Skills Required:

• Experience

3+ years of marketing experience, with a focus on B2B lead generation.

• Education

Degree in marketing, advertising, communications, or a related field preferred.

• Team Management

Proven experience in managing and developing high-performing teams.

• International Experience

Familiarity with working in an international, matrix organization.

• Attention to Detail

Accuracy and meticulousness in all aspects of work.

Hard Skills:

• Proficiency in Salesforce is highly preferred.
• Knowledge of marketing automation and project management tools, such as Eloqua, Asana, or Monday.com.
• Experience with data segmentation tools (Treasure Data), CMS systems (Adobe Experience Manager), web analytics (Adobe Analytics), A/B testing platforms (Adobe Target), and design tools (Photoshop, InDesign, Figma, Canva, Turtl).
• Strong understanding of all digital channels and their metrics.
• Extensive experience in developing, maintaining, and delivering marketing strategies to meet company objectives.
• Full fluency in English is required.

Why Join Us?

At Informa, we believe in empowering our people to do their best work. This role offers the opportunity to make a real impact, experiment with new ideas, and contribute to the success of our digital products. If you’re ready to take on a dynamic role in a collaborative environment, we’d love to hear from you!

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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