About the Role & Team

The Interactive Product Management team leads the vision and execution of Penn Interactive’s dynamic digital portfolio — including ESPN BET, theScore Bet, theScore Media, and iCasino. This team shapes how millions engage with our products, delivering personalized, data-driven, and immersive experiences that fuel user growth and retention across the entire lifecycle.

We’re seeking an entrepreneurial Product Leader to own and evolve our Marketing Technology (MarTech) strategy — including promotions, paid acquisition, organic growth (SEO/ASO), and marketing data infrastructure. This high-impact, high-visibility role will unify user-facing product experiences and backend marketing systems to drive acquisition, activation, and long-term retention at scale.

The right candidate brings a strong product mindset, deep collaboration skills, and a passion for performance marketing and promotional experiences. You’ll work closely with cross-functional stakeholders in marketing, engineering, data, design, compliance, and finance — acting as the connective tissue between our user generosity platform and the tools that empower internal growth teams.

About the Work

• Own the vision and roadmap for MarTech and promotional experiences, including paid media integrations, organic discovery (SEO/ASO), reward mechanics, and marketing data privacy and consent flows
• Partner with growth, lifecycle, and brand teams to launch scalable and personalized acquisition and engagement strategies
• Define, monitor, and report KPIs that track the effectiveness of campaigns, promotions, and user activation funnels
• Lead initiatives to improve conversion at every stage of the marketing funnel — from ad click to deposit and beyond
• Collaborate with legal, compliance, and data privacy teams to ensure adherence to all applicable regulations, especially around user data usage and consent
• Develop competitive insights and translate market trends into product priorities that keep us ahead of the curve
• Create GTM strategies that ensure internal teams are aligned, trained, and equipped to leverage new capabilities
• Foster a culture of transparency, documentation, and cross-functional visibility in the product development process
• Mentor product managers and contribute to team rituals and best practices that elevate the craft of product management

About You

• 8+ years of product management experience, including 2+ years of team leadership
• Proven experience in MarTech — spanning paid marketing, SEO, attribution, and data privacy
• Strong familiarity with B2C growth loops, including acquisition, activation, promotions, and retention strategies
• Experience with reward systems, bonus mechanics, and personalization in sports betting, iGaming, or adjacent industries
• Deep understanding of the tools, workflows, and KPIs used by growth marketing teams
• Ability to balance long-term strategy with iterative execution and experimentation
• Highly analytical with a strong data intuition; can dig deep into metrics and marry them with user behavior
• Excellent communicator who can simplify complex topics for technical and non-technical audiences alike
• Strong collaboration instincts and experience working across legal, compliance, marketing, and engineering functions
• Capable of driving results in a high-velocity, evolving environment — while maintaining structure and accountability

What We Offer:

• Competitive compensation package.
• Comprehensive Benefits package.
• Fun, relaxed work environment.
• Education and conference reimbursements. #LI-REMOTE