Social Media Coordinator

About the Role & Team

The Social Media Coordinator is a key role that sits within the Social Media Marketing team. This role will be focused on driving promotion for our sportsbook and online casino brands: ESPN BET, Hollywood Casino, PENN Play Casino, Hollywood Races, and theScore Casino. This person will be responsible for supporting social strategy, including managing social posting, social reporting, research, and analysis of regular social content and campaigns for our various brands.

This role will also be focused on supporting consistent and optimized execution of social media tactics related to ESPN BET talent ambassadors, and ensuring that content, particularly betting markets and social video, is shared effectively, using the right platforms and best practices. This individual will work with the social team to help guide effective utilization of native platform tools (e.g., Instagram Reels, TikTok sounds, X native video) to amplify reach and engagement, and ensure content aligns with broader campaign strategies.

This role is data-focused with proven capabilities in managing social media audiences & communities at scale, ensuring a consistent brand voice, tone and overall, a positive customer experience across all social media platforms in use.

About the Work

• Monitor and help create daily and engaging ESPN BET content that supports the overall marketing strategy.
• Create and schedule highly engaging and competitive posts for HWC, PPC, HWR, and TSC.
• Monitor social media progress using social media management tools, analytics platforms, and others.
• Produce and distribute weekly reporting across a variety of categorical verticals including but not limited to earned/owned social performance, competitive analysis, sentiment, etc.
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
• Review the success of campaigns and analyze ways to best optimize campaigns and posts.
• Research new media platforms, trends, and industry opportunities.
• Provide feedback from social media trends and research which will be presented to the marketing management team and VP Social.
• Work cross-functionally with social, trading, and marketing teams to align priorities, campaigns, and content distribution.
• Track and ensure timely posting across the right platforms based on content type and audience behavior.
• Share best practices, templates, and updated social guidelines with talent and their teams.
• Provide light copy support when needed to ensure messaging is clear, brand-safe, and optimized for performance.
• Flag underperforming or off-brand posts and work with teams to troubleshoot and optimize.
• Maintain a tracker of talent deliverables to ensure content goes live as planned.
• Other duties as required.