Manager, Brand Marketing & Communications

1 Month ago • 3 Years + • Marketing • $65,000 PA - $72,000 PA

Job Summary

Job Description

The Orchard is seeking a music industry professional to develop its brand globally. This role, reporting to the Director of Brand Marketing & Communications, will focus on social media, advertisements, client engagement, and events. The Brand Marketing Manager will collaborate cross-functionally to support brand strategy and KPIs, working with a diverse roster of independent labels and artists. Key responsibilities include content creation, social media strategy, performance reporting, developing creative solutions, producing marketing collateral, collaborating with artist & label teams, managing the gifting program, executing VIP events, writing content for various channels, and handling administrative tasks like invoice processing and award submissions. The ideal candidate will have 3+ years of experience in brand marketing and content creation, a passion for music and trends, strong attention to detail, project management skills, excellent writing abilities, creative vision, cross-functional communication skills, problem-solving abilities, and a commitment to Diversity, Equity & Inclusion.
Must have:
  • 3+ years of experience in brand marketing/content creation
  • Strong attention to detail
  • Excellent writing skills
  • Creative visionary
  • Cross-functional communication skills
  • Problem solver
Good to have:
  • Music-lover inspired by trends
  • Ability to work autonomously
  • Strong project management skills
  • Tech-savvy
Perks:
  • Inclusive, collaborative, and global community
  • Modern office environment
  • Resources like CEPA
  • Comprehensive benefits package (medical, dental, vision, life & disability, 401K + employer matching)
  • Voluntary benefits (identity theft protection, pet resources, mental health resources, fertility coverage, paid leave, caregiver leave, developmental disability/neurodiversity programs, subsidized child/elder care, reimbursement for adoption, tuition, student loans)
  • Investment in professional growth
  • Time off for winter recess

Job Details

The Orchard is seeking a music industry professional to further develop The Orchard brand on a global scale. This position reports to the Director of Brand Marketing & Communications, alongside a collaborative team and will provide measurable results across The Orchard’s branded social media accounts, advertisements, client engagement programs, as well as events/brand activations. The Brand Marketing Manager will work cross-functionally with global colleagues, and partners to support brand strategy and KPIs. Ideal candidates will meet qualifications and also possess the values and compassion to support a diverse roster of independent labels and artists.

What you'll do

  • Office- first role, in office 4 days a week.
  • Responsible for content creation and growth for The Orchard’s social media platforms 
  • Determine quarterly social strategy including measurable goals and success analysis
  • Compile weekly and quarterly reports to measure results in relation to targets
  • Engage with followers and build interest across social media
  • Develop creative solutions to position The Orchard’s brand as a leader in the marketplace
  • Collaborate across teams to produce marketing case studies, ads, and event collateral, to amplify The Orchard’s robust offerings
  • Work closely with artist & label teams to develop content alongside in-house video production
  • Manage The Orchard’s gifting program as well as ad-hoc awards and plaque development for certified and chart-topping releases
  • Execute VIP events for internal & external partners, including The Orchard year-end internal summit
  • Write, edit and contribute to blog posts, newsletters, internal communications, etc
  • Administrative tasks including: processing invoices, submitting awards, weekly posting & reporting

Who you are

  • +3 years of experience in brand marketing and/or content creation
  • Music-lover who’s inspired by new and global trends
  • Have a high level of attention to detail, with the ability to work quickly and autonomously 
  • Strong project management skills with the ability to keep multiple projects on deadline.
  • Excellent writing skills with the ability to draft and package top-notch content – including blog posts, newsletters, internal communications, and social copy.
  • Creative visionary who can easily adapt written word into visual & experiential concepts
  • Skilled cross-functional communicator with experience working with many personalities
  • A problem solver who remains calm under pressure, and presents effective solutions
  • Passionate about Diversity, Equity & Inclusion, especially as it pertains to arts & culture 
  • Tech-savvy with the ability to learn and use new platforms and programs

What We Give You

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess 

About The Orchard

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$65,000 - $72,000 USD

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