Manager, Buying B2B

About us: dentsu B2B is a specialized, award-winning B2B group within dentsu. We have 20+ years of B2B heritage. You’ll join over 1,000 integrated B2B specialists from across the globe to develop bespoke B2B solutions and partnership. Our unique point of view on B2B is The Superpowers Index, an annual survey of B2B buyer behaviour.  

About you: Great campaign execution is your specialty with creativity mixed in and you enjoy supporting your team and the client teams.. You always look for new ways to innovate media from brand to demand. 

We are looking for a self-motivated, highly detail oriented, and creative thinker. Someone who is proficient in taking a campaign idea and leading it through the planning, executing, and measuring phases to create memorable and impactful activations . This is a highly collaborative and visible position, so good communication and interpersonal skills are a must.  This role reports to the Director of Strategy and Client Leadership.  

Your specific, day-to-day responsibilities will look like this: 

• Create, manage, execute, and ensure measurement of media campaigns to achieve a myriad of goals from brand awareness to demand generation. 

• Plan and buy B2B media campaigns across social, search, direct, content syndication, account-based marketing, lead-generation, brand-building, events, etc. 

• Collaborate with clients and colleagues to create campaigns and/or events that promote services/products 

• Work in conjunction with client/agency creative teams to create collateral to complement campaigns 

• Effectively communicate with colleagues and clients 

• Perform additional functions and administrative tasks as required for media activation 

Required Skills & Experience 

• 5+ years of B2B media planning experience, ideally in a client service setting 

• Bachelor’s degree, college diploma, or equivalent combination of education, training and/or experience 

• Creative thinking as applied to B2B media activation 

• Strong written and verbal communication skills 

• Ability to prioritize across projects and deliver to timelines 

• Attention to detail and excellent organizational skills 

• Ability to collaborate with different teams and job levels to accomplish responsibilities 

• An understanding of the Canadian market, including key demographics and media inventory landscape 

• Experience on working in or with large enterprises to perform B2B marketing functions is an required, particularly in areas such as media planning, Salesforce Marketing Cloud (SFMC), user experience analysis, and lead cycle management 

• Thorough knowledge of Microsoft Office, especially Outlook, Word, PowerPoint, and Excel 

• Experience with Salesforce.com, Google Analytics, marketing automation 

• Full-funnel media planning including Content Syndication, Content Sponsorships/Partnerships, Nurture (email), video, audio, social and search, as well as experience with Demand Base, 6Sense or similar. 

Additional information

The salary range for this position is $75k-$80k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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