Manager, Consumer and Marketing Insights (Research Manager)

1 Month ago • 5 Years + • Marketing

Job Summary

Job Description

The Manager, Consumer and Marketing Insights (Research Manager) will lead junior research analysts, build relationships with clients, and develop innovative approaches. They will manage internal stakeholders, deliver analytics services, and provide tactical client training. The role involves identifying opportunities, crafting insights, and making recommendations to help clients grow their business. This role requires a customer-centric mindset and awareness of market trends. The successful candidate will be responsible for delivering flawless research and analytics to clients.

Must have:

5+ years of experience in data analytics and delivery
Customer Centric mindset
Awareness of data analytics industry, business model, products, and services
Excellent time management and prioritization skills
Engaging presenter

Good to have:

Experience in a related industry
Awareness of market trends and its interdependencies impacting customers
Good at building relationships, internally and with clients
Strong verbal and written communication skills
Coaching or managerial experience

Perks:

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

8 skills required

8 skills required for this role

Add these skills to join the top 1% applicants for this job

ms-office

timeline-management

communication

excel

data-analytics

oops

market-research

microsoft-excel

Job Details

Job Description

NIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy.

Customer Success is NIQ GFK’s key department which is instrumental for the company’s success.

Role purpose:

So where do you fit here?

A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.

You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.  

If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.  

You will be leading junior research analysts and be responsible for their development and coaching.

In your role, you would:

Lead junior research analysts to deliver consistent and high-quality actionable insight   
Build and maintain strong relationships with senior client stakeholders  
Coach, develop and inspire team to develop careers and drive innovative approaches to client briefs  
Manage internal stakeholders and projects to ensure the client’s requirements are translated into delivering the very best NIQ-GFK CMI can offer.   
Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams  
Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research.
Entrusted to deliver flawless research and analytics to our clients. 
Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue 
Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.

Qualifications

About you

You are a high-performing individual thriving in ensuring high client centricity & customer satisfaction. You know how to take care of client requirements & develop long-lasting client relationships. Awareness of the market landscape, our CMI products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow.

We are looking for people with:

Graduate or Post Graduate with at least 5+ years of experience in data analytics and delivery
Ideally a first experience in a related industry but not essential
Customer Centric mindset
Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
Awareness of market trends and its interdependencies impacting customers
Excellent time management and prioritization skills with a proven track record of delivering projects on time 
Problem solving and solutions-oriented 
Engaging presenter 
Good at building relationships, internally and with clients 
Strong verbal and written communication skills 
Experience of working in an analytical environment 
Coaching or managerial experience   
A positive and creative approach to problem solving   
Excellent presentation skills   
Capable of leveraging tools such as Microsoft Excel and PowerPoint

Additional Information

Remote-hybrid based role, must be physically located within Thailand and candidate must be a Country/Region Resident

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion