We are seeking a dedicated manager to lead a team of engineers responsible for software tooling that streamlines and optimizes demo content creation and digital experience delivery to Apple stores worldwide. This role involves leading an engineering team in designing and implementing tooling and automation to support innovative digital experiences in stores. The candidate will understand the end-to-end process of demo content creation, including scripts, software tools, and teams, and contribute to the overall design, roadmap, performance analysis, and optimization of these tools. A key responsibility includes building a management system to ensure technical requirements align with business needs, providing relevant executive communications on project status, collaborating with partner teams for timely feature delivery, and monitoring system performance and reliability for content production.