The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking a dynamic and results-driven German speaking Growth Marketer to lead our Germany Always-On CRM team. This role will own the planning, strategy, execution, and continuous optimization of always-on marketing that deliver impact against our CRM KPIs. The ideal candidate thrives in a collaborative, fast-paced environment, exhibiting a true growth hacker mentality and a passion for driving measurable impact.

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Planning & Strategy

• Lead the Germany Always-On CRM team to define and execute strategic marketing plans, including incentives, comprehension initiatives, and trigger-based campaigns aligned with broader CRM goals and business objectives.
• Prioritize backlog items by collaborating closely with Analytics to identify and pursue the highest potential opportunities.
• Work cross-functionally with Tier 1 CRM counterparts to complement full-funnel marketing plans. Partner with Martech to prioritize Adobe platform enhancements and resolve operational blockers. Collaborate with Operations to execute tactical plans efficiently. Engage with GTM, Product Marketing, Product Management, and Integrated Marketing teams on intake and project requests.

Testing & Execution

• Design and implement end-to-end campaigns tailored for the German market, ensuring a strong experimental brief, reliable tracking, and comprehensive measurement frameworks.
• Monitor campaign performance actively and apply learnings in real-time to optimize outcomes, embodying a growth hacker mindset.

Learnings & Analytics

• Measure and quantify the business impact of marketing campaigns, regularly communicating insights and results to stakeholders and leadership.
• Ensure robust analytics, comprehensive testing methodologies, and continuous improvement are embedded in all projects.
• Manage and report on the budget for incentive payouts, maintaining financial oversight and accountability.

Growth & Agile Collaboration

• Collaborate closely with agile squad members to successfully deliver global marketing projects and campaigns.
• Work effectively across multiple teams including Brand, Legal, Risk, Product, Integrated Marketing, Regional Teams, Martech, and other segment marketing groups to drive key initiatives.

Key Skills & Qualifications:

• Fluent in German
• Entrepreneurial mindset with a strong results orientation and a ‘hustler’ mentality.
• Proven track record of improving performance across owned marketing channels.
• Highly inquisitive marketer with a passion for testing new ideas and exploring innovative growth opportunities.
• Strong leadership qualities with the ability to inspire and influence cross-functional teams and project stakeholders.
• Excellent communication and collaboration skills, adept at working in diverse and dynamic environments.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.