VP, Retail Marketing and Development

Key Responsibilities:

• Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Walmart, Target, Amazon, Hot Topic, Five Below and others.
• Responsible for building and driving Multi-Category Program Development – from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
• Leads presentations with key entertainment councils at mass retail accounts to drive support for key Sony Pictures initiatives.
• Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers
• Ability to influence the account by selling-in key programs
• Applies financial acumen and analytical skills to build a successful strategy
• Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department
• Works comfortably with licensees and specific category experience in Hardlines, Softlines and/or Publishing
• Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved

Education and Experience Requirements:

• A bachelor’s degree is required, MBA preferred
• 8-10+ years of Retail Development experience and industry knowledge
• Experience within the consumer brand/CPG space highly preferred
• Cross category programs and experience highly preferred
• A strong understanding of key Softlines and toy categories is highly preferred
• Experience with managing publicity, digital and retail marketing campaigns as part of programs
• Exceptional communication skills (both written and verbal) is required.
• Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders
• Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting
• Travel required. Microsoft Office fluency including PowerPoint is critical.