Coordinator, Franchise Management

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

As Coordinator, Franchise Management at Sony Pictures Television, you’ll support the full lifecycle of our Franchise function, helping to create processes from the ground up to manage IP across both adult and kid demos. Working closely with the Franchise VP and Director, you’ll provide administrative support as well as interface with creative teams across TV development, consumer products, music and location based entertainment at Sony. This will include creating property one sheets, sales decks, tracking documents, franchise analysis grids and project managing franchise marketing activations. As this is a new division, it is a unique opportunity to work along side a senior executive to learn the strategies behind franchise and brand management.

RESPONSIBILITIES:

• Provide day-to-day logistical and executional support for pod titles to drive awareness and elevate Sony Pictures Television (SPT) series.
• Must be knowledgeable across all titles in the pod, ensuring consistency and accuracy across all marketing materials.
• Maintain and manage all campaign documentation, including:
• One Sony assets (e.g., newsletters, lot boards)
• Asset requests and toolkits
• Strategic marketing deliverables and templates
• Franchise program briefs outlining objectives, messaging, and deliverables
• Franchise trackers and Airtable updates
• Act as project manager for assigned title-related tasks and deliverables, including:
• Maintaining a calendar of key franchise milestones in concert with Brand Marketing
• Organizing internal pod meetings, preparing agendas, and capturing recaps/next steps
• Managing organized file systems (e.g., decks, briefs), including file naming conventions and version control
• Supporting the creation and formatting of team documents (decks, PDFs, templates)
• Support budget management by tracking invoices, POs, and onboarding documents
• Franchise program performance recaps
• Route various franchise tactics through Business Affairs and Legal for review
• Oversee execution of “One Sony” synergy tactics across all Sony lines of business.
• Stay current on marketing trends and identify new opportunities relevant to Sony Pictures Television.
• Provide administrative or other project based support as required

Requirements:

• 2–4 years of experience in marketing, entertainment, or a related field
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail
• Proficient at creating presentation decks in both keynote and power point, excel and tracking grids.
• Social media savvy and able to do research and pull together reports on trends.
• Self-starter who works independently and proactively
• Comfortable managing multiple projects simultaneously in a fast-paced environment
• Passionate about entertainment, television, and digital media
• Collaborative team player with experience working in matrixed, multicultural, and global organizations
• Able to interpret and apply insights from reporting data
• Committed to continuous learning and open to cross-disciplinary approaches

The anticipated base salary for this position is $23/hour to $30/hour. This role may also qualify for incentives and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.