EXPECTED END RESULTS

Develop right market fit Product for Nissan Brand and ensure life cycle proposals (Volume , Mix, gross profit, VME etc)

MAJOR ACTIVITIES

• Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
• Life Cycle management of assigned Product line-up to ensure one product refreshment
• Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
• Finalise M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc
• Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
• Lead the launch plan of assigned products for product GTM
• Plan, Co-ordinate with upstream on program schedule
• Develop launch plan in coordination with Marcom, PR & other relevant functions
• Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
• Tracking of Price movement of competition
• Periodic review of the same and propose price up / repositioning as per need
• Define & Develop action plan to deliver Sales Volume & Profit as per target
• Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan
• Product owner to cascade relevant information for sales training & PR communication
• Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions