Sr. Market Performance Analyst – Salesforce Marketing Cloud

Location: Franklin, TN

Job Schedule: Hybrid 4 days week Onsite

Education Requirement: Bachelor’s Degree

Sponsorship: No

Shape the Future of Mobility at Nissan: Launch Your Career, Drive Innovation

We are seeking a highly motivated Sr. Market Performance Analyst – Salesforce Marketing Cloud join our team in Franklin, TN.

Sr. Market Performance Analyst will drive customer acquisition and retention by developing and executing strategic CRM campaigns. You will own the full campaign lifecycle, from ideation to analysis, using data-driven insights to inform and optimize our digital marketing strategy.

A Day in the Life:

• Drive customer engagement and growth by managing end-to-end campaigns within SalesForce Marketing Cloud.
• Improve campaign effectiveness by analyzing performance data and translating insights into optimized strategies.
• Increase brand awareness and audience engagement by developing and executing multi-channel digital marketing and social media initiatives.
• Utilize project management and communication skills to effectively manage campaigns and collaborate with internal teams.
• Thrive in a fast-paced environment, taking initiative to overcome challenges and drive marketing success.

Who We’re Looking for:

Required:

• 7 + years of experience with Bachelor's degree in Marketing, Communications, or a related field
• Proven ability to create and manage successful campaigns using SalesForce Marketing Cloud.
• Advanced skills in data analysis using tools like Google Analytics to measure campaign ROI and extract insights.
• A strong understanding of digital marketing principles, with hands-on experience executing multi-channel campaigns.
• Expertise in developing and implementing social media strategies to engage and expand online communities.
• Excellent communication, project management, and problem-solving abilities, with a demonstrated capacity to excel under pressure.

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.

Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws.

It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees – with shared characteristics or interests – build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.