Marketing Analyst

Description

About the Company:    Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.   All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

For company details visit our website: www.webmd.com / www.internetbrands.com 

Education:  Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

Experience: 2- 4 years

Work timings: 2PM t o11PM

About Medscape

About the Role

Key Responsibilities

• Analyze media campaign performance across digital channels including email, display, programmatic, native, and social.
• Track and report on campaign KPIs such as impressions, CTR, CPM, engagement by specialty, and qualified reach.
• Develop and maintain dashboards and performance reports using BI tools (e.g., Tableau, Looker, Power BI).
• Deliver insights to cross-functional teams including marketing, sales, editorial, and client services.
• Assist in the development of testing strategies (A/B, multivariate) to optimize performance.
• Ensure data quality, compliance with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR).
• Support strategic decision-making through data storytelling and visualizations.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 2–4 years of experience in a media analytics, marketing analytics, or campaign performance role—preferably within healthcare, pharmaceutical, or life sciences sectors.
• Proficiency in Excel and SQL for data manipulation; experience with reporting platforms such as Tableau, Looker, or Power BI.
• Strong understanding of digital marketing metrics and cross-channel attribution.
• Experience working with HCP audience data, NPI matching, or third-party healthcare datasets (e.g., IQVIA, Veeva, MedPro) is a plus.

Excellent analytical, problem-solving, and communication skills.