Marketing Analyst

3 Months ago • 2-4 Years

Marketing

Job Description

WebMD is seeking a Marketing Data Analyst to join their marketing analytics team, supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals. The role involves analyzing media campaign performance, tracking and reporting on KPIs, developing dashboards, and delivering insights to cross-functional teams. The analyst will also assist in developing testing strategies and ensuring data quality and compliance with healthcare privacy regulations. This position aims to improve healthcare communication and outcomes through data-driven decision-making.

Good To Have:

Experience in healthcare, pharmaceutical, or life sciences sectors.
Experience with HCP audience data, NPI matching, or third-party healthcare datasets.
Experience with cross-channel attribution.

Must Have:

Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or related field.
2-4 years experience in media/marketing analytics.
Proficiency in Excel and SQL.
Experience with BI tools (e.g., Tableau, Looker, Power BI).
Strong understanding of digital marketing metrics.

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Description

Position at WebMD

About the Company: Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For company details visit our website: www.webmd.com / www.internetbrands.com

Education: Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

Experience: 2- 4 years

Work timings: 2PM t o11PM

About Medscape

Medscape, a division of WebMD, is the leading source of clinical news, health information, and continuing education for healthcare professionals worldwide. We connect with millions of physicians and HCPs through web, mobile, email, and events, helping them stay informed, deliver better care, and engage with tools that support clinical decisions.

About the Role

We are currently seeking a Marketing Data Analyst to join our marketing analytics team, supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals.

In this role, you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness, audience engagement, and ROI—ultimately advancing our mission to improve healthcare communication and outcomes.

Key Responsibilities

Analyze media campaign performance across digital channels including email, display, programmatic, native, and social.
Track and report on campaign KPIs such as impressions, CTR, CPM, engagement by specialty, and qualified reach.
Develop and maintain dashboards and performance reports using BI tools (e.g., Tableau, Looker, Power BI).
Deliver insights to cross-functional teams including marketing, sales, editorial, and client services.
Assist in the development of testing strategies (A/B, multivariate) to optimize performance.
Ensure data quality, compliance with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR).
Support strategic decision-making through data storytelling and visualizations.

Qualifications

Bachelor’s degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
2–4 years of experience in a media analytics, marketing analytics, or campaign performance role—preferably within healthcare, pharmaceutical, or life sciences sectors.
Proficiency in Excel and SQL for data manipulation; experience with reporting platforms such as Tableau, Looker, or Power BI.
Strong understanding of digital marketing metrics and cross-channel attribution.
Experience working with HCP audience data, NPI matching, or third-party healthcare datasets (e.g., IQVIA, Veeva, MedPro) is a plus.

Excellent analytical, problem-solving, and communication skills.

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