Marketing Automation Lead

1 Month ago • All levels • Marketing

Job Summary

Job Description

This role focuses on designing, developing, and optimizing the prospect-to-lead journey across sales systems. The Marketing Automation Lead will lead strategic initiatives, ensuring timely delivery and alignment with business objectives. They will manage system architecture documentation, collaborate with global technical teams, and integrate third-party tools like Salesforce. This person will oversee solution testing and work in Agile environments. The role involves owning and driving end-to-end design, development, and optimization. Responsibilities also include leading strategic initiatives, managing system architecture documentation, collaborating cross-functionally, evaluating and implementing third-party tools, and overseeing thorough testing.
Must have:
  • Experience as a Product Manager or Systems Lead.
  • Deep expertise in Salesforce, including platform capabilities.
  • Hands-on experience designing and implementing lead scoring.
  • Proven ability to lead complex, cross-functional projects.
  • Strong analytical and documentation skills.
Good to have:
  • Relevant certifications such as Salesforce Business Analyst.
Perks:
  • Equity packages
  • Health benefits plans
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy
  • An annual Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. You have a choice in where and how you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

 

What you’d be doing in this role

As Canva scales change continues to be part of our DNA - and we like to think that's all part of the fun. This list gives you a flavour of the type of work you'll be doing when you start — though it will likely evolve over time.

At the moment, this role is focused on:

  • Owning and driving the end-to-end design, development, and optimization of the prospect-to-lead journey across sales systems.
  • Leading strategic initiatives and programs, ensuring timely delivery, alignment with business objectives, and measurable impact.
  • Managing and maintaining clear, up-to-date system architecture documentation, incorporating feedback from business stakeholders and adapting as needs evolve.
  • Collaborating cross-functionally with global technical teams, IT system owners, and business stakeholders to deliver scalable, efficient solutions.
  • Evaluating, implementing, and integrating third-party and SaaS tools (e.g., Salesforce and adjacent technologies) to enhance the sales automation ecosystem.
  • Overseeing thorough solution testing, including quality assurance and facilitating User Acceptance Testing (UAT) with key partners, ensuring reliable deployment.

You're probably a match if you have

  • Experience as a Product Manager or Systems Lead, with a strong focus on marketing automation and sales systems.
  • Deep expertise in Salesforce, including platform capabilities, architecture, and best-practice configuration for enterprise environments.
  • Hands-on experience designing and implementing lead scoring, prioritization, and routing processes using tools such as LeanData, Eloqua, Braze, and 6sense.
  • Proven ability to lead complex, cross-functional projects, working closely with stakeholders from marketing, sales, IT, and engineering.
  • Strong analytical and documentation skills, including process mapping, crafting user stories, and managing stakeholder requirements.
  • Experience working in Agile environments, with a collaborative mindset and a track record of partnering with technical development teams.
  • Relevant certifications such as Salesforce Business Analyst, Advanced Administrator, or certifications in marketing automation platforms are a strong plus.


About the team

You’ll be part of the GTM Operations team within the Sales & Success Supergroup, where we empower our global go-to-market teams to succeed with reliable systems, insights, and support. We’re passionate about building infrastructure that unlocks Canva’s growth and user love at scale.

 

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and support you personally

Check out lifeatcanva.com for more info.

 

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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