SEO Content Specialist - Netherlands (12-month Contract)

25 Minutes ago • All levels
Digital Marketing

Job Description

Canva is seeking a passionate SEO Content Specialist to join the International SEO team, focusing on scaling growth in the Netherlands. This role involves providing direction and support to create helpful, inspiring, and SEO-optimized content for the Dutch market. You will manage engaging copy, maintain an editorial calendar, and collaborate with the wider SEO team to drive growth and ensure content quality.
Good To Have:
  • Familiarisation with SEO tools like Ahrefs/Semrush
Must Have:
  • Champion content requirements for landing pages and blog articles
  • Support development of long-term content strategy with an editorial calendar
  • Create and edit SEO-optimized and engaging content on design topics
  • Upload and publish content following SEO copy best practices and local tone of voice
  • Provide feedback on content management systems, translation quality, and page layout
  • Align with the Netherlands SEO team on goals, priorities, and best practices
  • Maintain high quality and consistency aligned with brand guidelines
  • Experience in SEO content writing/content marketing
  • Proficient in Dutch & English
  • Experience with copy editing and giving feedback to other writers
  • Experience with editorial planning and publishing content in a CMS
  • Broad knowledge and understanding of SEO best practices
  • Experience using web analytics tools to understand user engagement

Add these skills to join the top 1% applicants for this job

content-strategy
game-texts
seo
canva

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Amsterdam so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement working full-time hours.

About the role

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

Canva’s SEO is world-class, and we’re looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in Netherlands!

As an SEO Content Specialist, you will provide initiative, direction, and support to create helpful and inspiring content for users in the Netherlands market. You will create and manage engaging, SEO-optimized copy and content that informs and converts.

What you’ll be doing

  • Champion content requirements for landing pages and blog articles and support the development of long-term content strategy by keeping an up-to-date editorial calendar and publishing plan
  • Create and edit SEO-optimized and engaging content about various design topics that are in line with the content strategy of the SEO team
  • Upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers
  • Provide feedback on content management systems, translation quality and page layout to improve efficiency and quality.
  • Work with the wider Netherlands SEO team to align on goals, priorities and SEO best practices to drive SEO Growth, with potential to support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production.
  • Maintain a high level of quality and consistency as well as alignment with our brand guidelines

You're probably a match if

  • You have experience in SEO content writing/content marketing
  • You are proficient in Dutch & English
  • You have experience with copy editing and giving feedback to other writers
  • You have experience with editorial planning and publishing content in a CMS
  • You have broad knowledge and understanding of SEO best practices, and familiarisation with SEO tools like Ahrefs/Semrush (bonus!)
  • You have experience using web analytics tools to understand how users engage with content
  • You have strong communication and collaboration skills
  • You have the ability to self manage capacity and project deadlines

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Other stuff to know

Please submit your application & resume in English.

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.

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