Marketing Coordinator (Paid Media)

23 Hours ago • All levels

Job Summary

Job Description

The Marketing Coordinator will be responsible for implementing and executing online and offline paid media and marketing initiatives for customer acquisition on the Betsson brand's website in Brazil. This role involves collaboration with internal teams and agencies to improve marketing campaigns and ensure alignment with CRM and organic/earned media initiatives. Key responsibilities include managing paid media channels, owning customer acquisition metrics, executing sportsbook campaign calendars, briefing design teams, and controlling the marketing budget. The role is based in Sao Paulo, and serves as a link between the Brazil team and central hubs, ensuring a 360 approach to campaigns.
Must have:
  • Native Portuguese speaker.
  • Fluent in English reading and writing.
  • Passion for digital marketing.
  • Self-starter, highly organized, and detail-oriented.
  • Excellent time and task management skills.
  • Experience with Google Analytics.
  • Proficient in Microsoft Office, especially Excel.
  • Interest in Sports.
Good to have:
  • Spanish language proficiency.
  • Experience in online gaming.
Perks:
  • Opportunity to work in the online gaming industry.
  • Hybrid work model based in São Paulo.

Job Details

We are looking for a dynamic and results-driven Marketing Coordinator to join our team in Brazil.

THE WOW

We are a tight knit team local team responsible for everything that goes live to our customers in Brazil. As a Marketing Coordinator you will be responsible for implementing and executing online and offline paid media and marketing initiatives to acquire customers to Betsson Brand’s Website. You will collaborate with internal central teams and agencies to continuously improve the overall marketing campaigns and ensure alignment with CRM and Organic/Earned Media initiatives.

WHAT'S IN IT FOR YOU? 

You'll get the opportunity to work at a market leader within the online gaming industry, in hybrid work model based in São Paulo City, but in international enviroment of Betsson.

When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. Working in one of the biggest online gaming companies, you will get first-hand experience on what it is that drives a successful company forward.

YOU'RE GOOD AT

  • Native Portuguese. Fluent in English reading and writing. Spanish is a plus.
  • A passion for digital marketing, ideally with an academic background, working for a digital or e-commerce/digital sales company.
  • Must be a self-starter, highly organized, detail oriented and a strong communicator.
  • Excellent time and task management skills. 
  • Experience or google certified in using Google Analytics, ability to generate reports, understand and report on digital site metrics.
  • Proficient in Microsoft Office, specially excel.
  • Interested in Sports. Experience in online gaming will be considered an asset but not required.

A FLAVOUR OF WHAT YOU'LL BE DOING

The main responsibilities include but are not limited to:

  •  Based in São Paulo, you will be the link between the Brazil team and the central hubs in Bogotá and Malta. You will cooperate with central teams to ensure 360 approach to campaigns.
  •  You will be responsible for all Paid Media of Betsson Brazil. Assuring aligment and optimization of paid media’s channels and agencies.
  •  Your key metric will be new customers. You will own the customer acquisition for Brazil, responsible for key digital metrics of the campaigns.
  • Responsible for Sportsbook campaign calendar. Guaranting the execution of Brazilian football calendar and the aligment between marketing campaigns + global and regional initiatives (sponsorships).
  • Execute the campaign by briefing design team and coordinating cross team members and supplier to make sure that all parties are on track with campaigns.
  • Manage and control Brazil's marketing budget, reports and payments at Posystem

 

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

 

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