Marketing Director

Description

Position at WebMD

Marketing Director, Global Markets – Medscape (WebMD)

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Location: London (Hybrid) | Package: Competitive with excellent benefits

At WebMD/Medscape, we’re shaping the way healthcare professionals worldwide engage with trusted medical content, education, and insights. Our Medscape Commercial & Medical Affairs division is growing fast – and we’re now seeking a Marketing Director, Global Markets to lead bold, creative, and commercially focused marketing initiatives across Europe and the US.

This is a high-profile opportunity for an experienced marketing leader from pharma or healthcare communications who’s ready to take the reins of global strategy while mentoring the next generation of talent.

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Why this role?

• Global impact: Own and deliver a marketing plan that shapes Medscape’s position in healthcare markets worldwide.
• Player/coach leadership: Lead high-level initiatives while staying close enough to execution to ensure impact and innovation.
• Cross-functional visibility: Collaborate directly with senior sales leaders, medical affairs experts, and commercial partners.
• Innovation focus: Drive smarter marketing through MarTech and AI-powered tools to deliver efficiency and ROI.
• Thought leadership: Represent Medscape Education Global at key industry events and build long-term partnerships with pharma and healthcare organisations.

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What you’ll do

• Lead strategy: Develop and deliver the global marketing plan for Medscape’s Commercial & Medical Affairs business.
• Design campaigns that convert: Build integrated B2B marketing campaigns that grow revenue streams and strengthen our global presence.
• Coach and mentor: Guide a talented marketing team across Europe and the US, providing leadership, inspiration, and career development.
• Partner with sales leadership: Work hand-in-hand to define priorities, align marketing and sales strategies, and enable commercial success.
• Own global presence: Manage Medscape Education’s profile at major congresses and industry events, from design to execution.
• Improve processes: Identify opportunities to streamline and modernise team operations, introducing MarTech and AI solutions where valuable.
• Collaborate widely: Partner with creative, product, and commercial colleagues to deliver best-in-class marketing support.

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About you

• Deep knowledge of global pharmaceutical, healthcare, or medical education markets (experience in medical affairs a strong plus).
• 10+ years’ experience in senior marketing leadership roles with a strong track record of growth delivery.
• Proven experience working in pharma marketing or medical communications agencies at a strategic level.
• Strong campaign writing and communications skills – you know how to position complex offerings with clarity and creativity.
• Experienced mentor and manager, with a collaborative but decisive leadership style.
• Commercially sharp, with experience partnering with sales leaders and managing budgets.
• Curious, strategic thinker with a flair for problem-solving and innovation.
• Confident presenter, able to influence senior internal and external stakeholders.
• Familiarity with MarTech/AI tools for campaign optimisation and ROI tracking.
• Fluency in French or German a bonus.

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Why join us?

At Medscape, you’ll find the scope of a global business with the energy of a growing division. You’ll work on initiatives that genuinely impact how healthcare professionals worldwide access education and insight, while developing strategies that shape the future of the business. This is a chance to make your mark, grow teams, and bring innovation to a trusted, global brand.