Marketing Lead, New Games

We are a mobile game company, based in both Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games. Since our launch in 2020, our first chart-topping game Merge Mansion has been entertaining over 60 million players worldwide, and we have grown into a team of over 250.

Our mission is to entertain hundreds of millions of people for decades, with our games, and also through our creative marketing, community, and beyond – while having fun with it. 

We’re ordinary people crafting extraordinary games with passion and ambition, united by our culture of trust, psychological safety and wellbeing.

We are looking for a versatile Marketing Lead to drive the strategy and execution of our new games marketing initiatives. You will join the New Games team, conducting market research and concept testing, managing asset production across stores, UA, and key art, while closely collaborating with game teams and other internal stakeholders. With strong product marketing and leadership skills, you will play a key role in transforming early ideas into global successes in a fast-paced, creative environment.

More about Metacore crafts: https://metacoregames.com/our-crafts

Responsibilities

• Lead and coach a small but powerful team of professionals, enable focus, and uphold a culture where high care and high performance go hand in hand
• Drive early concept validation together with the team by conducting actionable market research, concept testing, and analysis to identify captivating marketing concepts for new games
• Managing the marketing production, producing key art, store assets, UA creatives, and everything required for early test launches, ensuring direction is clear and aligned with game artists 
• Partner with our new game teams to proactively provide all marketing-related support in different stages of the product lifecycle, from early concepting to test launches and beyond
• Act as the main point of contact for internal stakeholders, such as the Merge Mansion marketing team, cinematics team, user acquisition, and data team

Requirements

• Experience from the game industry
• Great understanding of product marketing and user acquisition
• Knowledge of early-stage game development, market research, concept testing, and how a concept is brought to life together with game development
• Excellent project management skills and ability to prioritize multiple demands at once from UA campaigns to product marketing 
• Leadership and management experience and skills, to successfully lead and motivate the team
• Readiness to work in a changing environment, also driving that change
• Positive attitude and ability to take ownership and move things forward quickly
• Prior experience in managing and cooperating with external partners 

What We Offer

• Workplace where we aim high, without taking ourselves too seriously
• Autonomy and accountability with support to foster professional development
• Great opportunities to grow with the company
• Work-life balance and strong emphasis on wellbeing
• Approachable leaders with low ego
• Flexible hybrid workplace where people enjoy working at the office

Basics

• Location: Helsinki
• Relocation: Relocating to Finland expected, full support provided
• Work model: Mix of office and remote work
• Working language: English

Our equal opportunity statement

To entertain hundreds of millions of people for decades, we need diverse teams that understand our diverse audiences. The key to unleash our creativity is a diverse, equitable, and inclusive culture of trust where Metacoreans from all walks of life can be themselves. We celebrate our differences and believe they are the strength that drives us forward.

We are committed to offering equal opportunities for all, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. We build and maintain a workplace and industry free of harassment and discrimination.

We also aspire to have DE&I as a fundamental part of our game design process to enable us to create even better and more inclusive games, communities and entertainment.

If you require any support or have specific needs during the application process, please don't hesitate to let us know. We look forward to hearing from you!

Our culture

Our culture is based on trust, psychological safety and wellbeing. At Metacore, autonomy and accountability go firmly hand in hand, and we cultivate a diverse and inclusive workplace where you can be yourself.

We are collaborative and humble, and think “we” before “me”. We enable focus through transparency and ownership. We aim high, and aspire to be nothing less than the best game company in the world to work for.

To create even better games, communities and entertainment, we welcome talent with diverse experiences, who are passionate about their roles and bold in their ambition. 

We have collectively defined our culture and values, and we uphold them together, every day.

Read more about our culture: https://metacoregames.com/culture