Creative Director - Films & Series Marketing

White Turtle Studios, a Trailer Park Group Company, is seeking a powerhouse Creative Director for its Integrated Creative Strategy team in Mumbai. This role involves leading end-to-end films and series marketing campaigns with a strong focus on research-based strategy, developing innovative ideas, and managing a team across various content and digital-first social/brand campaigns. The director will also be responsible for client relationships and ensuring brand standards, working at the crossroads of entertainment, advertising, and culture.

Must Have

• Manage a team working on content campaigns and digital-first social/brand campaigns.
• Lead films and series marketing campaigns end-to-end with research-based strategy.
• Develop clutter-breaking ideas that entertain, stir conversation, and create buzz.
• Evaluate trends, assess new data, and keep up to date with the latest marketing techniques.
• Mentor and build a team of talented, junior creative professionals.
• Create and implement tailored creative marketing plans based on client requirements.
• Creative Direct brainstorming meetings and creative sessions.
• Shape brand standards and create procedures to ensure all products are brand appropriate.
• Supervise the department's daily workflow, assign project workloads, and monitor deadlines and budgets.
• Develop exceptional and well-crafted copy that meets clients’ requirements.
• Build and maintain strong relationships with clients with the goal of business growth and expansion.
• Solid understanding of copywriting, title marketing, brand positioning, and storytelling-driven strategy.
• Bachelor’s degree in copywriting, art, graphic design, marketing, communications, journalism, or relevant fields.
• Minimum of 10 years’ digital/mainline experience, with a strong inclination to digital first ideas.
• Brilliant interpersonal/communication skills and client presentation skills.
• In-depth knowledge of brand development and multichannel marketing models.
• Must be a creative and strategic thinker.

Perks & Benefits

• Work Your Way (flexibility to work remotely or in the office)
• Inclusive culture that empowers people to be themselves
• Professional development opportunities
• Best-in-class editor training program
• Opportunities to build new skills
• Development as managers and leaders
• Mentorship opportunities

Creative Director - Films & Series Marketing

Job Title: - Creative Director – Films & Series Marketing

Department: Integrated Creative Strategy

White Turtle Studios, A Trailer Park Group Company is a full-service agency specializing in content creation, static and entertainment marketing. By combining a storytelling expertise with large-scale production resources, Trailer Park is uniquely positioned to make, market, and distribute content for its diverse client portfolio of top entertainment studios and major brands. With content creation at the centre, we support our clients with strategy, creative and the latest in digital services.

Trailer Park Group Mumbai is a creative agency with 130+ employees. We have an unparalleled team and believe that talent and passion have no limits. Our Mumbai office has an expansive portfolio spanning multiple digital first OTT campaigns across different Indian languages, and high- profile theatrical, Static and ed-tech campaigns as well as content production.

White Turtle Studios, A Trailer Park Group Company, is looking for a Creative Director to join our Integrated Creative Strategy team in Mumbai.

POSITION SUMMARY

We're looking for a powerhouse Creative Director to join our Integrated Creative Strategy team in Mumbai. If you live and breathe films, understand the social landscape like the back of your phone, and have a mind wired for big ideas and impactful campaign strategies.

At the crossroads of entertainment, advertising, and culture, we craft iconic campaigns for the biggest unreleased titles from Netflix, Amazon Prime Video, Jio Studios, Disney+ Hotstar, Excel Entertainment, Dharma Productions, and a lot more.

WHAT YOU WILL DO

• You will be managing a team who work on variety of projects ranging from content campaigns to digital first social/brand campaigns across different categories.
• Lead films and series marketing campaigns end to end with strong focus on research-based strategy.
• Develop clutter breaking ideas that entertain, stir conversation and create buzz.
• Evaluating trends, assessing new data, and keeping up to date with the latest marketing techniques.
• Mentor and build a team of talented, junior creative folks.
• Creating and implementing tailored creative marketing plans based on individual client requirements.
• Creative Directing brainstorming meetings and creative sessions.
• Shaping brand standards and creating procedures to ensure all products are brand appropriate.
• Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.
• Developing exceptional and well-crafted copy that meet clients’ requirements.
• Building and maintaining strong relationships with clients with the goal of business growth and expansion.

WHAT YOU WILL NEED

• A solid understanding of copywriting, title marketing, brand positioning, and storytelling-driven strategy.
• Bachelor’s degree in copywriting, art, graphic design, marketing, communications, journalism, and other relevant fields
• A minimum of 10 years’ digital/mainline experience, with a strong inclination to digital first ideas particularly with, but not limited to web, social, and emerging technologies
• Brilliant interpersonal/communication skills and client presentation skills
• Have in-depth knowledge of brand development and multichannel marketing models
• Must be a creative and strategic thinker

WORKING AT TRAILER PARK GROUP

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here. Our approach to flexibility is called “Work Your Way”, You have flexibility to work remotely or in the office. Work where you can do your best work.

OUR PEOPLE AND CULTURE

We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

PROFESSSIONAL DEVELOPMENT

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have a variety of opportunities to continue to grow throughout their career.

At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

\*\* If this sounds like your kind of story arc, please share your work profile along with recent standout projects. We can't wait to learn more about you. Apply today! **\*