Job Description
The role involves unlocking new user growth in Africa through product offerings design, content marketing, social media campaigns, and affiliate collaborations. Responsibilities include managing strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. The candidate will work on integrated campaigns from strategy to execution and measurement, build and grow a paid and organic experimentation approach across creative, app store optimization, and landing page optimization to improve ROI. Ownership of retention marketing strategies and lifecycle campaigns is required. A deep background in acquisition, performance, organic, and integrated marketing is needed to drive growth through retargeting. The role also includes shaping the Binance brand in key African markets and reporting on campaign effectiveness with data-driven recommendations.
Good To Have:
- Experience in Fintech/BtoC mobile or community-driven brand/web3
- University degree in Marketing
Must Have:
- Minimum 6 years of relevant marketing experience
- Execution-oriented mindset with humility, drive, and scrappiness
- Strong interest and knowledge in crypto/blockchain/technology
- Fluency in English
- Ability to work independently
- Familiarity with online and offline marketing avenues
- Proven experience in growing and managing user base
Responsibilities:
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
- Own retention marketing strategies, and own the lifecycle campaigns;
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
- Help shape the Binance brand in key African Markets;
- Report on the effectiveness of campaigns and provide data-driven recommendations.
Requirements:
- Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3;
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
- Must have a strong interest and knowledge in crypto/blockchain/technology;
- Fluency in English is a must;
- Must be able to work independently;
- A university degree relating to Marketing is a plus;
- Strong coordination skills and strategic mindset for marketing;
- Familiarity with online and offline marketing avenues such as social media, community management, and event management;
- Proven experience in growing and managing user base.
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