Marketing Manager Kyrgyzstan

Responsibilities:

• Take full ownership of KG regional marketing, from business strategy to marketing on-hands daily execution;
• Develop and execute non-standard marketing initiatives that resonate with local culture and users;
• Sign sponsorship projects and execute them independently;
• Design and execute user growth campaigns across acquisition, activation, and retention;
• Build and strengthen community engagement, working closely with Binance Angels and local partners;
• Organize and manage offline and online events (meetups, roadshows, collaborations);
• Manage local marketing budgets, ensuring efficient allocation and ROI;
• Deliver timely and clear reporting and accountability on campaign performance;
• Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Requirements:

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred);
• Proven track record in campaign management, community building, or brand management;
• Bilingual English/Kyrgyz is required to be able to coordinate with overseas partners and stakeholders. Russian is nice to have;
• Strong analytical skills, with the ability to translate insights into actions;
• Comfortable taking full ownership and operating with accountability;
• Based in Kyrgyzstan with a wide network within the country is a must;
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.

Nice to have and more about the role:

• Experience working in fast-scaling tech or fintech companies;
• Hands-on experience with local PR, influencers, or grassroots communities;
• A mid-level role with full ownership of marketing in Kazakhstan, this role requires execution skills;
• No direct reports are allocated;
• The opportunity to shape the regional strategy and community presence from the ground up;
• A highly dynamic, international environment with the world’s leading crypto brand;
• Cross-regional collaboration with global marketing and product teams;
• Competitive compensation and growth opportunities within Binance.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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