Marketing Producer

2 Weeks ago • All levels • Product Management

Job Summary

Job Description

As a Marketing Producer at UNSEEN, you will drive the planning and execution of marketing initiatives for our games. Working closely with the PR team, you will craft impactful campaigns across the game's lifecycle and lead influencer and community strategies to captivate players globally. Responsibilities include developing and executing marketing strategies through market research and digital campaigns, managing marketing and PR teams, monitoring market trends, fostering community engagement, and planning/managing promotional events.
Must have:
  • Develop and execute marketing strategies
  • Manage marketing and PR teams
  • Monitor market trends
  • Community management
  • Event planning and management

Job Details

マーケティングプロデューサーとしてUNSEENで一緒に仕事しませんか?!KEMURIの世界を一緒に作りましょう!

UNSEENのマーケティングプロデューサーは、当社ゲームのマーケティングイニシアティブのプランニングと実行を推進します。PRチームと密接に連携し、ゲームのライフサイクル全体にわたってインパクトのあるキャンペーンを作り上げ、世界中のプレイヤーを魅了し、インスパイアするインフルエンサーやコミュニティ戦略をリードする仕事です。

情熱的で戦略的なマーケティングプロデューサーを募集しています!あなたのクリエイティブなアイデアとリーダーシップを発揮して、一緒にゲームの成功を実現しましょう。

仕事内容

  • マーケティング戦略の策定・実行:
    • ゲームタイトルの市場調査と競合分析を行い、効果的なマーケティング戦略を策定
    • デジタルマーケティングキャンペーンの企画・運営、SNSやオンライン広告を活用したプロモーション活動を行う
    • プレスリリースやファーストパーティ・メディア関係者との連携を通じて、ゲームの知名度とインパクトの向上を図る
  • PRとマーケティングチームのマネジメント:
    • UNSEENのゲームの開発と発売をサポートできるパブリッシングチームを構築し、リードする
    • チームメンバーの育成と評価を行い、目標達成に向けたサポートを提供
    • PR戦略の策定と実行を通じて、ブランドの認知度向上およびスタジオとゲームのポジティブなイメージの構築を促進
  • 市場トレンドのチェック:
    • ゲーム市場の動向やトレンドを常にチェックし、最新のマーケティング手法やプロモーション戦略を導入
    • 消費者のニーズや嗜好の変化を把握し、製品戦略に反映
  • コミュニティマネジメント:
    • コミュニティマネージャーと協力して、プレイヤーコミュニティとの良好な関係を構築・維持し、フィードバックを収集してゲーム開発に反映
    • ソーシャルメディアを活用したコミュニケーション戦略の策定・実行
  • イベント企画・運営:
    • ゲームのローンチイベントや各種プロモーションイベントの企画・運営を担当
    • 国内外のゲームショーや展示会への参加・出展準備

Job Description

Come join UNSEEN as our Marketing Producer! Let's create the world of KEMURI together!

The Marketing Producer at UNSEEN will drive the planning and execution of marketing initiatives for our games. You will work closely with the PR team to craft impactful campaigns across the entire game lifecycle and lead influencer and community strategies that captivate and inspire players around the world.

We are looking for a passionate and strategic Marketing Producer! Bring your creative ideas and leadership skills to achieve the success of our games together.

Responsibilities:

  • Develop and Execute Marketing Strategies:
    • Conduct market research and competitive analysis for game titles to formulate effective marketing strategies
    • Plan and manage digital marketing campaigns, utilizing social media and online advertising for promotional activities
    • Collaborate with first parties, agencies and media partners to enhance game visibility and impact
  • Manage Marketing and PR Teams:
    • Build and lead a publishing team that can support development and launch of UNSEEN’s games
    • Train and evaluate team members, providing support to achieve their goals
    • Develop and execute PR strategies to boost brand awareness and create a positive image around studio and game
  • Monitor Market Trends:
    • Continuously monitor gaming market trends to implement the latest marketing techniques and promotional strategies
    • Understand and adapt to changing consumer needs and preferences, reflecting them in product strategies
  • Community Management:
    • Collaborate with the Community Manager to build and maintain strong relationships with the player community, gathering feedback to improve game development
    • Develop and execute communication strategies utilizing social media
  • Plan and Manage Events:
    • Organize and manage game launch events and various promotional events
    • Prepare for participation and exhibitions at domestic and international game shows and expos

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About The Company

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Japan (Hybrid)

Tokyo, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

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