CCH Tagetik supports the transformation of finance departments by enabling them to streamline and accelerate their management and statutory consolidation processes. With CCH Tagetik, companies benefit from the simplicity of the cloud and the power required to unify financial and operational planning, shorten consolidation and closing processes, instantly analyze results, model and compare the impact of different business scenarios on financial statements, adapt strategic plans, easily update deployment forecasts, produce formatted and auditable financial statements and management reports, collaborate on business reports, and automate publication and executive reporting. CCH Tagetik has pre-packaged financial intelligence so that finance directors and operational executives can manage all or several processes within a single software solution. We are looking for a Marketing Specialist for CCH-Tagetik.

Marketing Campaign Management (Inbound & Outbound)

• Design and execute multichannel marketing campaigns (emailing, drip campaigns, online advertising, social selling, etc.) to generate qualified leads.
• Develop and implement an inbound marketing strategy by creating engaging content tailored to target personas.
• Manage nurturing campaigns to improve the conversion rate of leads into commercial opportunities.
• Launch and monitor cross-sell campaigns with existing customers to maximize their engagement.
• Work closely with SDR and sales teams to align marketing actions with business objectives.
• Analyze campaign performance and continuously optimize strategies to improve ROI (tracking MQL/SQL/QSO conversions).

Content Creation & Brand Awareness

• Produce and adapt high-value content (white papers, case studies, blog articles, surveys, newsletters, etc.).
• Rework materials provided by the group to adapt them to the French market.
• Develop engaging marketing materials to support sales actions and improve brand awareness.

Social Media & Growth Hacking

• Animate the company's LinkedIn page by sharing relevant industry content, insights, and customer successes.
• Implement social selling strategies (Sales Navigator, growth hacking platforms) to enhance visibility and lead generation.

Desired Profile

Skills

• Minimum 3 years of professional experience in marketing in the software sector.
• Very good writing skills in French.
• Professional English (written and oral).
• Strong skills in marketing automation, digital marketing, and content strategy.
• Proficiency in marketing automation tools (Marketo, Salesforce, Campaign Manager, Google Ads…).
• Excellent analytical skills and data-driven orientation to measure and optimize performance.
• Proficiency in graphic design tools (Canva, PowerPoint) is a plus.
• Knowledge of the financial sector and/or software is a plus.

Mindset

• Proactive and curious: always on the lookout for new trends and tools.
• Creative and results-oriented: able to test and optimize quickly.
• Autonomous and agile: able to manage multiple projects in parallel.
• Team player: comfortable with teamwork and cross-functional collaboration.

Location: Paris-La Défense (Hybrid)

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.