Media Planner
Job Summary
Job Description
The Media Planner will be responsible for the end-to-end management of media campaigns, including media plan development, client coordination, and client relationship management. Key responsibilities include leading client kick-off calls, preparing monthly reports, and revenue management. The role involves collaborating with sales and internal teams to ensure effective campaign management and smooth, on-time delivery. The ideal candidate will develop a deep understanding of WebMD media products and foster strong client relationships.
Must have:
- Bachelor’s degree
- Minimum of 4 years of media planning experience
- Passion for customer service
- Excellent organizational and documentation skills
- Strong communication and stakeholder management skills
- Proactive and takes initiative
Good to have:
- Desire to learn digital media
- Ability to quickly form relationships
- Results-oriented
- Comfortable dealing with senior executives
- Effective negotiator
- Ability to multitask and meet deadlines
- Organized with proven ability to manage priorities
- A true team player
- Exceptional written and spoken English skills
- Enthusiastic with a positive attitude
- Experience with Microsoft Office and Google GSuite
- Knowledge of Digital Advertising tools (Google Ad Manager, DCM, Salesforce etc.)
7 skills required
Job Details
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalised health assessment tools and access to online communities.
Medscape is looking for a Media Planner (Client Services) to join our Global business, working across pharmaceutical and other healthcare client media campaigns. The successful candidate will work closely with the Media Planning Operations team and other internal team stakeholders on the production and execution of promotional Media campaigns, and ensure we provide an excellent experience for our clients. The ideal candidate should be a highly organised individual, with strong media planning and customer relationship management expertise, detailed and clear communication skills and a proven ability to prioritise and excel in a deadline driven environment.
Responsibilities:
- End to end responsibility for and ownership of media campaigns, across the campaign life cycle. Including:
- Media Plan development and management
- Coordination with clients/agencies for creative assets and communicating creative QA
- Client Services/client relationship management
- Leading client Kick Off calls for new campaigns
- Monthly Reporting
- Revenue management
- Work in partnership with the Sales team to understand the client objectives and needs
- Work in partnership with internal teams to ensure effective campaign management (Media Planning Ops, Sales Ops, Sales Strategists and others)
- Building and maintaining exceptional client relationships that will assist in smooth and on-time campaign launch and delivery, benefiting future business
- Develop exceptional understanding of WebMD media products
- Develop internal relationships and effectively communicate programme details to internal operations teams
- Working with pharmaceutical and other healthcare clients based across the world
Qualifications and Competencies:
- Bachelor’s degree
- Minimum of 4 years’ experience, including experience in agency or publisher environment with media planning responsibilities
- Passion for customer service and for ensuring that our physicians and clients have the best experience possible
- Strong desire to further education in the field of digital media and to continue learning in a rapidly evolving industry
- Excellent organisation and documentation skills
- Excellent presentation and strong communication skills. Demonstrated experience of successful stakeholder management
- Proactive and takes initiative
- Ability to quickly forge and maintain relationships
- Results-oriented with a positive outlook and a clear focus on quality of deliverables
- Diplomatic, credible and comfortable in dealing with senior executives
- Effective negotiator, able to influence stakeholders to achieve mutually beneficial outcomes
- Ability to multitask, function under pressure and meet delivery timeframes
- Organised with proven ability to manage conflicting priorities
- A true team player with willingness to pitch in
- Exceptional written and spoken English communication skills
- Enthusiastic with a positive attitude
- Experience with Microsoft Office Suite (particularly Excel) and Google GSuite (Mail, Calendar, Sheets, Slides, Docs)
- Knowledge of Digital Advertising tools (Google Ad Manager, DCM, Salesforce etc.)
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About The Company
The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine.
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