Media Senior Analyst

About Nubank

Nubank was founded in 2013 to free people from a bureaucratic, slow and inefficient financial system. Since then, through innovative technology and outstanding customer service, the company has been redefining people's relationships with money across Latin America. With operations in Brazil, Mexico, and Colombia, Nubank is today one of the largest digital banking platforms and technology-leading companies in the world.

Today, Nubank is a global company, with offices in São Paulo (Brazil), Mexico City (Mexico), Buenos Aires (Argentina), Bogotá (Colombia), Durham (United States), and Berlin (Germany). It was founded in 2013 in Sao Paulo, by Colombian David Vélez, and cofounded by Brazilian Cristina Junqueira and American Edward Wible. For more information, visit www.nu.com.mx.

Media Team Overview

The media team is responsible for leading Nu Mexico’s full funnel media strategy, tactical execution, and continuous optimization, ensuring the right channel mix for each business objective and communication goal. Our focus is on driving measurable impact through data driven decision making, creativity, and agile performance tracking across branding and acquisition efforts.

Media Analyst Responsibilities

• Own the execution and optimization of media channels (Meta & TikTok, etc.) within the paid media mix, ensuring alignment with acquisition goals and business growth targets.
• Follow up and execute media plans, balancing conversion with budget efficiency.
• Lead end to end campaign execution and management, including performance monitoring, optimal budget allocation.
• Continuously test and iterate to drive incremental value and reduce acquisition costs.
• Deliver in depth performance reporting and actionable insights on campaign performance, trends and growth opportunities.
• Analyze audience behavior and customer journeys to identify areas for targeting improvement and segmentation refinement.
• Partner with analytics teams to uncover cross-channel attribution insights, 1st,2nd,3rd party data usage, and advance measurement frameworks.
• Leverage tools and dashboards to track results, KPIs, and impact on business outcomes in real time.
• Collaborate with marketing and brand teams in creative briefing and feedback to ensure assets are optimized for platform and objective. 
• Provide recommendations that improve the effectiveness of advertising efforts, identifying strengths, gaps and actionable optimizations.
  
  

Skills, Knowledge And Abilities

• 5 years of experience with paid media campaigns with proven impact on performance goals.
• Strong expertise with digital platforms (Meta & Tiktok) operations is mandatory, including creative optimization, media buying, budget allocation and audience strategy.
• Experience in media planning and reporting, with focus on campaign performance, pacing and optimization.
• Strong analytical and negotiation skills.
• Results oriented 
• English advanced

Our Benefits 

• Chance of earning equity at Nubank
• Extended maternity and paternity leaves 
• Health and life insurance 
• NuCare - Our mental health and wellness assistance program
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year
• 17 days of paid vacation with 25% vacation bonus
• Gym partnership

Our Nu Way of Working 

Our work model is hybrid and has cycles that can be from two to three months according to the business of ​​expertise. For every eight or twelve weeks of remote work, one will be at the office. Check more information here.

Diversity & Inclusion

At Nu, we want to be sure that we're building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. That's why we hire based on equality. We consider gender, ethnicity, race, religion, sexual orientation, and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent.