The Overseas Market Manager is primarily responsible for developing and implementing marketing strategies for the Hong Kong, Macau, and Taiwan markets, including overall marketing plans, budget planning, execution, and review. This role also involves assisting with marketing efforts in the European and American regions based on project stages. The manager will actively monitor market trends, collect and analyze successful marketing campaigns and cultural trends, and produce relevant reports. Furthermore, they will optimize marketing plans based on promotion effectiveness and data analysis to enhance brand awareness.