Overseas Market Manager (Hong Kong, Macau, Taiwan)

13 Hours ago • All levels

Job Summary

Job Description

The Overseas Market Manager is primarily responsible for developing and implementing marketing strategies for the Hong Kong, Macau, and Taiwan markets, including overall marketing plans, budget planning, execution, and review. This role also involves assisting with marketing efforts in the European and American regions based on project stages. The manager will actively monitor market trends, collect and analyze successful marketing campaigns and cultural trends, and produce relevant reports. Furthermore, they will optimize marketing plans based on promotion effectiveness and data analysis to enhance brand awareness.

Job Details

1.主要负责制定港台市场宣发策略,包括整体市场方案、预算规划、落地执行和复盘等,根据项目实际阶段动态协助欧美区域的市场工作; 2.积极了解港台市场动态、收集分析成功营销案例和潮流文化等,并产出相关报告; 3.根据推广效果及相关数据的分析,不断优化市场方案,提升品牌知名度.

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