This role is mainly responsible for formulating marketing and promotion strategies for the Hong Kong and Taiwan markets, encompassing overall market plans, budget planning, implementation, and review. The manager will also dynamically assist with marketing efforts in European and American regions as needed. Key responsibilities include actively understanding market dynamics, analyzing successful marketing cases and cultural trends, and producing relevant reports. The role requires continuous optimization of marketing plans based on promotion effects and data analysis to enhance brand awareness.

Must Have

• Formulate marketing and promotion strategies for Hong Kong and Taiwan markets, including overall market plans, budget planning, implementation, and review.
• Dynamically assist with marketing work in European and American regions based on project stages.
• Actively understand Hong Kong and Taiwan market dynamics, collect and analyze successful marketing cases and popular cultures, and produce relevant reports.
• Continuously optimize marketing plans and enhance brand awareness based on promotion effects and data analysis.

Good to Have

• Bachelor's degree or above
• Taiwan living experience
• Love for games
• Good team cooperation awareness

Job Description

1. Mainly responsible for formulating marketing and promotion strategies for the Hong Kong and Taiwan markets, including overall market plans, budget planning, implementation, and review, and dynamically assisting with marketing work in European and American regions based on project stages;

2. Actively understand Hong Kong and Taiwan market dynamics, collect and analyze successful marketing cases and popular cultures, and produce relevant reports;

3. Continuously optimize marketing plans and enhance brand awareness based on promotion effects and relevant data analysis.

Job Requirements

1. Bachelor's degree or above (preferred), proficient in English and Mandarin, Taiwan living experience preferred;

2. Understand the needs of Hong Kong and Taiwan players, familiar with resources and channels in the target market, and have participated in marketing promotion of at least 1 mobile game in Hong Kong and Taiwan;

3. Possess excellent copywriting and planning skills, and sufficient sensitivity to local hot topics and popular trends;

4. Love games, possess strong planning and execution skills, and have a good sense of teamwork.