Partner Communications Manager, Digital

Apple

| Coral Gables, Florida, United States (On Site) | Full Time | 3 months ago
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Job Summary

Marcom, Apple's global marketing team, seeks a Partner Communications Manager, Digital to shape Apple's presence on partner digital platforms worldwide. This role requires a deep understanding of digital customer journeys, including display ads, media, social, e-commerce, content strategy, performance marketing, digital in-store, and e-CRM. The manager will drive marketing innovation and elevate creative standards with indirect channel partners while maintaining Apple's brand integrity. Key responsibilities include developing innovative partner strategies, understanding market trends, synthesizing insights for campaign optimization, and collaborating with global teams and various partners like Carriers, Retailers, and Banks. The role also involves helping partners manage customer relationships through CRM systems to enhance engagement and retention.

Must Have

  • Deep understanding of digital customer journeys
  • Expertise in e-CRM and CRM strategies
  • Ability to drive marketing innovation
  • Upholding Apple brand integrity
  • Collaborate with internal and external teams
  • Develop innovative partner strategies
  • Optimize digital and in-store efforts
  • Manage and optimize customer relationships
  • Analyze data and generate insights

Job Description

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Partner Communications Manager, Digital plays a vital role in shaping how Apple shows up within our Partners’ (indirect channel) digital environments globally. Partners' digital platforms are critical to their commercial success and this role requires a deep understanding of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role will drive how all the partners’ digital touch points increase the impact of Apple product presentation and deliver the most compelling product stories.
The Partner Communications Manager, Digital is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include: Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners. Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights. Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more. Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, findings and case studies.

2 Skills Required For This Role

Content Strategy Market Research