PlayStation Store, 1st Party Commercial Planning Manager

The PlayStation Store, 1st Party Commercial Planning Manager will lead the go-to-market execution for key product launches and support the development and delivery of the global PlayStation Store sales strategy. This role acts as the primary liaison between Commercial Management, PlayStation’s network studios, and the PlayStation Store, driving commercial planning and execution across global markets. The manager will educate studios on successful lifecycle planning, facilitate constructive commercial dialogue, and collaborate with various internal teams to ensure excellence in execution and alignment with growth and profitability goals.

Must Have

• Lead go-to-market execution for key product launches
• Support global PlayStation Store sales strategy development and delivery
• Act as primary liaison between Commercial Management, network studios, and PlayStation Store
• Drive commercial planning and execution across global markets
• Educate studios on successful lifecycle planning on PlayStation Store
• Facilitate commercial dialogue between studios and publisher account management teams
• Collaborate with QA, Global Marketing, Release Management, CDS Operations, Commercial Finance
• Lead SKU planning & optimization
• Manage pricing & price-promotion
• Plan SW Lifecycle Management
• Conduct proactive sales-planning and commercial governance
• Perform data-informed sales experimentation
• Utilize player & buyer data for commercial strategy
• Support PlayStation Store's publisher account management teams
• Influence and lead awareness for studio success on PlayStation Store
• Input to Studio Business Group’s revenue forecasting process
• Track sales performance against fiscal targets
• Develop and implement sales and retail marketing strategies
• Support integration of PlayStation Store into lifecycle planning and software management
• Identify and champion process improvements
• Bachelor's degree or equivalent professional experience
• Demonstrated achievement in leading digital or eCommerce business
• Solid background in planning and implementing operations
• Entrepreneurial demeanor
• Experience in account management and sales analysis
• Proficiency in interpreting data to inform strategy
• Strong leadership capabilities
• Collaborative and adaptable approach
• Ability to build and maintain relationships
• Confident communicator, skilled at presenting and influencing senior leadership
• Highly analytical, using data for decision-making
• Proficient in Microsoft Office Suite

Perks & Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

PlayStation Store, 1st Party Commercial Planning Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview

The PlayStation Store, 1st Party Commercial Planning Manager, will lead the go-to-market execution for key product launches and support the development and delivery of our global PlayStation Store sales strategy.

This role will act as the primary liaison between Commercial Management, PlayStation’s network studios and the PlayStation Store. Aligned closely with the Direct-to-Consumer (D2C) and GMSBO Software (SW) teams, this role acts as a strategic partner and entrepreneurial leader, working with in the PlayStation Store team, driving commercial planning and execution across global markets. This role will also educate studios successful lifecycle planning on the PlayStation Store, and facilitate open, constructive commercial dialogue between studios and PlayStation Store’s publisher account management teams.

This individual will collaborate with a wide range of internal collaborators: QA, Global Marketing, Release Management, CDS Operations, Commercial Finance, and more, to ensure excellence in execution and alignment to growth and profitability goals.

Our ideal candidate is someone who is data-driven, proactive, and can influence cross-functional teams to deliver effective commercial strategies within the gaming industry or digital sales industry.

Key Responsibilities

• Commercial Account Management: Serve as a commercial leader across PlayStation Store in cross-functional strategic projects, ensuring executional consistency and alignment with global initiatives. This role will work collaboratively to lead across the following:
• SKU planning & SKU plan optimization
• Pricing & price-promotion management
• SW Lifecycle Management Planning
• Proactive sales-planning and commercial governance
• Data informed sales experimentation in close collaboration with PlayStation Store’s Business Development teams and Global Commercial Planning teams
• Data Analysis: strong use of player & buyer data sets to inform commercial strategy to drive innovative and impactful sales practice, grounded in player activity.
• Relationship Management: support the PlayStation Store’s publisher account management teams.
• Studio Stewardship & Education: work with studios within the Studio Business Group to influence and lead awareness to be successful on the PlayStation Store including how to factor such variables into their product design and development.
• Revenue Forecasting & Performance Tracking: input to Studio Business Group’s revenue forecasting process; bring insights and analysis that support the forecasting process, as well as internal/external business performance updates. Track sales performance against fiscal targets, using sales insights to inform decision-making and drive continuous improvement.
• Retail Strategy: Develop and implement sales and retail marketing strategies that enhance market positioning and drive revenue growth for the PlayStation Store.
• Commercial Management: Support the Director of SW Commercial Planning to integrate PlayStation Store as a core component of lifecycle planning and software management globally.

Identify and champion process improvements in partnership with Commercial Management, Global Marketing, Studios, Release Management, and other collaborators.

What We Are Looking For

• Bachelor's degree in a related field, or equivalent professional experience.
• Demonstrated achievement in leading all aspects of a digital or eCommerce business, with a solid background in both planning and implementing operations.
• Entrepreneurial demeanor with the ability to navigate uncertainty, simplify complexity, and achieve results with limited resources.
• Experience in account management and sales analysis; proficiency in interpreting data to inform strategy.
• Strong leadership capabilities, with a collaborative and adaptable approach in a fast-paced, dynamic environment. Demonstrated ability to build and maintain relationships across functions and levels of the organization.
• Confident communicator, skilled at presenting and influencing senior leadership.
• Highly analytical, with a track record of using data to drive decision-making and measure success.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.