Principal Product Designer

🚂 About Pulley

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

As AI reshapes how companies operate, we’re exploring what equity management looks like in an AI-native world. We believe there's an opportunity to redefine how early-stage leaders build and manage their companies. It’s a brand-new, unsolved challenge—and we're building a solution that leverages our strengths to meet it.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. Pulley is growing quickly with over 4,000 customers including startups like Linear, Runway, Fathom, and Roam, and we’re growing the team to meet the demand.

Design at Pulley: We believe exceptional design is our competitive advantage. In a space traditionally dominated by clunky, compliance-first software, we're proving that B2B financial tools can be intuitive, delightful, and even beautiful. Design has a seat at the table from day one—our designers partner directly with engineering and product leadership to shape not just how our product looks, but how it fundamentally works.

🌟 About the role

We’re looking for a Principal Product Designer to lead the design of a brand-new, AI-native product. This is an opportunity to shape what our AI offering looks and feels like from scratch, and rethink how startups make strategic decisions. You’ll work alongside a small, fast-moving team to define and deliver an entirely new experience, focused on what company operations look like in a world of AI-native tools and agent-led workflows. You'll be the founding designer on this initiative, taking full ownership of everything from first concepts to shipped experiences. If you’re someone who dreams big and cares deeply about users, we’d love to hear from you.

This is a hybrid role with 1-2 days of in-person collaboration per week.

🛠 What you'll do

• Own the end-to-end design of a new 0-1 AI-native product experience
• Design brand new AI-powered products and features within and outside our current products
• Lead design discovery, research, prototyping, and iteration to define a compelling user experience in an AI native business environment
• Collaborate cross-functionally with engineering, product, and leadership to shape product direction and strategy
• Help define the long-term vision for our AI product strategy and establish design best practices along the way

🙌 What you bring

• 8+ years of hands-on product design experience
• Prior experience designing and shipping complex B2B products
• A track record of balancing strategic thinking with execution - you have a vision and you know how to build toward it
• Creative imagination coupled with deep user empathy and a desire to grasp and execute on the true needs of future AI native professionals

✨ Why work at Pulley?

• We’ve moved beyond early-stage uncertainty - Our product has traction and we’re building on a solid foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale.
• Make it easier for anyone to start a company - Founders turn bold ideas into reality - building things that might not exist otherwise. Starting a company is hard enough. Managing equity shouldn’t be. Pulley exists to make equity management simpler, smarter, and more accessible for founders from day one.
• Work with a high-performing and passionate team - We value the concept of stunning colleagues and we’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:
• Principles over playbooks - Understand why strategies succeed or fail by asking questions. When you know the ‘why’, you can adapt, innovate, and find new paths to success.
• Momentum over speed - Find the best path to deliver value. Build momentum to balance the short term wins vs longer term success.
• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
• Ideas over egos - Let the best idea win, no matter where it comes from. Cultivate an environment where everyone feels empowered to speak up.
• Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.
• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.
• Proactive over passive - Drive your own clarity and pull for context. Ask questions, dig deeper, and grasp the full picture.

💚 Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)