Principal Product Manager (New Product Discovery)

As Principal Product Manager (New Product Discovery) at Kabam, you will report to the Head of Product Operations and be responsible for shaping and executing new product strategy from 0 to 1 through to live operations. You will leverage data to identify opportunities, conduct market studies, and form product strategies for internal and external teams. This role involves close collaboration to align on vision and deliver results for players and the business, cultivating continuous improvement and product excellence. Additionally, you will lead a cross-functional taskforce to launch the company’s first Publishing initiatives, designing the framework and driving execution across multiple projects.

Must Have

• Define and champion the organization's new product discovery vision and strategy.
• Conduct and synthesize market analysis, competitive intelligence, and business analysis.
• Collaborate with the Player Insights team to inform strategic product direction.
• Create compelling business cases for prioritized new product opportunities.
• Establish clear success metrics and reporting mechanisms for the new product discovery process.
• Design and implement the company’s first internal publishing framework.
• Lead a cross-functional taskforce in publishing new projects.
• Create structures for evaluating product-market fit, go-to-market strategies, and player segmentation.
• Partner with internal stakeholders to define publishing success criteria.
• Collaborate with cross-functional teams (Data, Business Intelligence, Marketing, Player Insights, Business Development, and Product Teams).
• Communicate product opportunities, strategy, and key findings effectively.
• Mentor and coach other Product Managers on new product discovery best practices.
• Champion a data-driven approach to product development and decision-making.

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

As Principal Product Manager (New Product Discovery), you will report to the Head of Product Operations and be responsible for shaping and executing our new product strategy — from 0 to 1 through to live operations and beyond.

You’ll leverage data to identify opportunities, provide relevant market studies, help form a product strategy for internal and external project teams. You will be closely collaborating with teams to align on vision and deliver results for both players and the business. In this role, you will cultivate a culture of continuous improvement and product excellence, driving innovation and iteration to ensure our products evolve and deliver long-term value.

In addition to driving product discovery, this role will lead a cross-functional taskforce to launch the company’s first Publishing initiatives. This includes not only designing the initial publishing framework, but also driving execution across 2–3 publishing projects by the end of next year. This role will be responsible for guiding the strategic direction, operational coordination, and successful delivery of these initiatives.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

In this role, you can expect to:

• Key Accountabilities

• New Product Discovery & Incubation:
• Define and champion the organization's new product discovery vision and strategy, including identifying target markets, defining strategic opportunity areas, and establishing a framework for new product exploration.
• Conduct and synthesize market analysis, competitive intelligence, and business analysis to identify key trends, emerging opportunities, and potential areas for new product development.
• Collaborate with the Player Insights team to define research objectives and leverage user insights to inform strategic product direction and identify unmet player needs.
• Collaborate with cross-functional stakeholders (e.g. Design, Finance, Marketing, Product, Player Insights) to evaluate the feasibility and potential of new product concepts and provide strategic guidance on their development.
• Create compelling business cases for prioritized new product opportunities, outlining market potential, value propositions, and financial projections, to secure executive buy-in and investment.
• Establish clear success metrics and reporting mechanisms for the new product discovery. process, tracking progress against strategic goals and identifying areas for improvement.
• Effectively transition prioritized product opportunities and strategic recommendations (including supporting documentation) to dedicated product teams for further development and execution.

• Publishing Framework Development
• :Design and implement the company’s first internal publishing framework
• Lead a cross-functional taskforce in publishing new projects that are player-informed and production-aligned, ensuring alignment across teams and accountability to milestones, budget, and product goals.
• Create structures for evaluating product-market fit, go-to-market strategies, and player segmentation as part of publishing readiness.
• Partner with internal stakeholders to define publishing success criteria, including player adoption, engagement metrics, launch quality, and market performance.
• Establish clear roles, workflows, and decision-making structures for cross-functional publishing collaboration.
• Build and evolve publishing operational tools and templates (e.g., launch playbooks, readiness checklists, performance dashboards).
• Monitor publishing progress, escalate risks, and track performance post-launch to inform continuous improvement and build internal publishing capability

• Collaboration and Communication:
• Collaborate with cross-functional teams (Data, Business Intelligence, Marketing, Player Insights, Business Development, and Product Teams) to ensure alignment on new product strategy and priorities.
• Communicate the product opportunities, strategy, and key findings effectively through persuasive data storytelling to diverse stakeholders, including executive leadership.

• Leadership and Mentorship:
• Mentor and coach other Product Managers on new product discovery best practices and strategic thinking.
• Champion a data-driven approach to product development and decision-making.

The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!

If you’re interested in the position but your expectations don’t fully align with the provided range, we still encourage you to apply! Considerations may be made based on your experience level.

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

About Kabam

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.

Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.