Product Manager, Growth Platforms
Job Summary
Job Description
As a Product Manager in Meta's Growth Platforms team, you'll define, design, and execute user experiences for hundreds of millions accessing Facebook, Instagram, Threads, and WhatsApp from off-platform channels (like Google Ads). You'll collaborate with engineers, designers, and analysts, leading the ideation, development, and launch of innovative tools and platforms. Responsibilities include defining product requirements, coordinating resources across teams (design, legal, etc.), analyzing large datasets, and tracking key performance metrics. Success requires strong leadership, communication, and technical skills, along with experience in high-growth tech product management.
Must have:
- Product management experience in high-growth tech
- Cross-functional team collaboration
- Technical presentation skills
- Data analysis & decision-making
- Requirement gathering & product development
- Strong leadership & communication
Good to have:
- AdTech industry experience
- Building AdTech solutions
- Defining product vision & roadmaps
- Full product lifecycle experience
- Bachelor's degree in relevant field
3 skills required
Job Details
Meta Product Managers work with teams of Engineers, Designers, and Product Analysts to build products. We are looking for extremely entrepreneurial Product Managers to help innovate and execute product initiatives across the company.
As a Product Manager in the Growth Platforms team, you will be a key player in the process of defining, designing, and executing experiences for hundreds of millions of users around the world arriving from off-platform channels (e.g. Google ads, Google search) to our products (Facebook, Instagram, Threads and WhatsApp). This position is full-time and based in our Tel Aviv office.
Product Manager, Growth Platforms Responsibilities
- Plan, initiate, and manage information technology projects for web-based products and platforms.
- Lead the ideation, technical development, and launch of innovative tools, platforms, and/or products.
- Drive product development with teams of world-class engineers and designers, while maintaining team health.
- Work closely with cross-functional teams to drive product vision, define product requirements, coordinate resources from other groups (design, legal, etc.), and guide the team through key milestones.
- Integrate usability studies, research, and market analysis into product requirements to improve engineer productivity and enhance user satisfaction.
- Define and analyze metrics that inform the success of products. Identify and track key performance metrics.
- Understand Facebook’s strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry.
- Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.
Minimum Qualifications
- Experience within product management or related industry experience, working on high growth technology products
- Experience working in a technical environment with a broad, cross functional team to drive product vision, define product requirements, coordinate resources from other groups (design, legal, etc.), and guide the team through key milestones
- Experience delivering technical presentations Experience analyzing complex, large-scale data sets and making decisions based on data
- Experience gathering requirements across diverse areas and users, and converting and developing them into a product solution
- Technical experience with analytical tools, methodologies, and design Displaying strong leadership, organizational and execution skills Proven communication skills.
Preferred Qualifications
- Bachelor's degree (degree equivalent) in Computer Science, Engineering, Information Systems, Analytics, Mathematics, Physics, Applied Sciences, or a related field
- Experience in the AdTech Industry and/or building AdTech solutions and tools.
- Experience identifying significant opportunities, and driving product vision, strategies and roadmaps in the context of broader organizational strategies and goals.
- Experience going through a full product lifecycle, integrating customer feedback into product requirements, driving prioritization and pre/post-launch execution.
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .
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About The Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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